Nike members can now sync their workouts with Strava while Strava users can access Nike’s content for guidance, motivation and tips
Strava has launched an integration with the Nike Run Club (NRC) and Nike Training Club (NTC) apps, part of the sides’ new partnership.
With the integration, Nike members who rely on the NRC and NTC apps can sync their workouts with Strava. Users can authorize the integration within their Nike apps under settings, and they’re connected to Strava’s extensive fitness ecosystem. However, the integration offers more than just workout syncing. Strava and Nike users will also gain access to Nike’s content, which is curated within the Nike-branded club on Strava and features valuable tips, guidance and motivation from Nike coaches and athletes.
Nike is the latest app to join Strava’s connected fitness platform, which engages over 100 million athletes. Strava’s global community consists of over 750,000 clubs, which function like social media groups for fitness and sports enthusiasts.
“People keep people active—on the Strava platform athletes go 21% farther and workouts last 10% longer when in a group,” Mateo A. Ortega, vice president of connected partnerships at Strava, said of the importance of community in fitness. “Our mission is to help connect our community to the motivation that gets them moving — whether it is a local run club to connect with in-person or inspiration from top athletes and coaches as we’ve seen in the Nike Club on Strava.”
To celebrate the partnership, athletes in New York City can participate in a community run on Saturday, September 23, starting at Nike Well Collective Battery Park.