Therabody Targets Everyday Consumers With New Massage Guns

The new products are designed to make percussive therapy accessible and accepted by a broader range of consumers

Therabody has unveiled a new lineup of massage guns, the Theragun Pro Plus, Theragun Sense and Theragun Relief. The wellness tech brand’s latest lineup demonstrates its commitment to offering a diverse range of therapeutic options to cater to a wide range of consumer demographics and needs. 

As part of the new launch, Therabody also introduced a brand refresh that includes a marketing campaign, “The Workout Called Life,” which emphasizes the role of recovery in the every individual’s daily routine.

“We’ve always been at the forefront of innovation in recovery,” said Therabody CEO Monty Sharma. “This evolution is about our best-in-class, cutting-edge, most powerful Theragun device ever for quicker recovery and better performance, but at the same time, it’s about expanding our reach to people with a range of daily lifestyles from parents to delivery drivers and nurses, making the promise of relief and recovery more accessible than ever before.”

Theragun Pro Plus

At the forefront of new the launches is the Theragun Pro Plus, a cutting-edge massage gun that is engineered with six advanced treatments. Therabody’s best massage gun yet, the Pro Plus is a holistic tool that offers deeper muscle treatment and innovative breathwork exercises.

The Pro Plus offers Therabody’s powerful percussive therapy, which has become a mainstay for professional and amateur athletes. It also includes near-infrared light therapy, which is known for its potential benefits in reducing inflammation and promoting healing, as well as vibration therapy. The addition of heat therapy more deeply reaches and relieves sore muscles. The cold therapy tool is sold separately but offers the capability of contrast therapy. The tool also has a fingerprint sensor that allows for heart rate measurement, which could be used during breathwork exercises. The Pro Plus’ new case design more clearly outlines how best to use each attachment for one’s recovery needs, reducing potential consumer confusion. Still priced at $599, Theragun Pro’s historical price, the newest innovation offers more bang for your buck. 

Theragun Sense

For those seeking effective relief without the intensity of a high-powered massage gun, Therabody introduced the Theragun Sense. The device seamlessly combines scientifically proven percussive massage therapy with calming breathwork techniques to alleviate everyday stress and pain. With its sleek design and focus on wellness, the Theragun Sense is catered to consumers who are seeking a more accessible and less intimidating massage gun solution. Priced at $299, the Theragun Sense strikes a balance between effective relief and relaxation. 

Theragun Relief

Therabody’s commitment to accessibility is evident in the Theragun Relief, the most straightforward and user-friendly device in their lineup. With easy, one-button control, the Theragun Relief utilizes scientifically proven percussive massage therapy to provide fast and effective relief from daily aches, pains, tension, and stiffness. Priced at just $149, the Theragun Relief is the lineup’s most affordable option. Its simplicity makes it an excellent choice for those new to percussive therapy, particularly older consumers.