Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Advanced wellness features like blood oxygen tracking, heart rate alerts and auto-pause for workouts make Google's watch more competitive
From high-tech wearables to the best in athleisure, Athletech News rounded up the five best Father's Day gifts for the fitness-focused Dad.
The new brand from Jonah Hill is humorous but mission-driven and offers products like clothing, footwear and wellness accessories.
Brea Ballard speaks exclusively with Athletech News about her new role, her goals for World Gym and how fitness marketing has changed.
Oura Circles allows users to track their activity and sleep through the ring and also engage with loved ones for encouragement
The Forma lineup from Aktiv Solutions includes premium Olympic racking, free-weights and benches that exude quality in every component.
Many anticipate that Apple will use the Vision Pro headset to enhance its fitness offerings, including Fitness+ and the Apple Watch.
The Alo Yoga sneaker boasts a lightweight construction and responsive support, making it a must-have for fashion-forward fitness enthusiasts.
While body positivity was popular in recent years, the pendulum seems to have swung the other way with the rise of weight-loss medications.
Xplor Triib has partnered with NCFIT to empower CrossFit and functional fitness gyms with programming including coaching and athlete videos
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