Freemotion Makes New Exec Hire, Adding VP/Sales for North America
Adam Guier will oversee all national and subscription accounts based in the U.S. and Canada for Freemotion Fitness
Freemotion Fitness, the commercial equipment branch of global connected fitness company iFit, has named Adam Guier as its new vice president of sales for North America.
Guier brings a wealth of experience and expertise to his new role, having over two decades of experience in the commercial fitness sales industry, where he has held various key positions in sales leadership and business development.
As vice president of sales for North America, Guier will play a pivotal role in advancing Freemotion’s market presence in the area. He will report directly to iFit Commercial CEO Mark Watterson and will assume responsibility for overseeing all national and subscription accounts based in the U.S. and Canada.
“We are thrilled to welcome Adam to Freemotion. Adam’s experience and leadership will be incredibly valuable as we focus on expanding our current and building new club and vertical partnerships,” Watterson said of the appointment of Guier. “I look forward to seeing Adam lead these efforts alongside our sales and marketing division.”
Guier’s strategic vision aligns with Freemotion’s plans to fortify its brand positioning within the commercial fitness sector. He emphasized the importance of securing new partnerships and building on existing relationships for continued growth.
“As we strengthen our brand positioning in the commercial fitness space, we will have an increased focus on securing new vertical partnerships, building existing club relationships, and expanding our digital subscription presence,” Guier said. “I see this as being critical to continued growth – and I can’t wait to get started.”
Earlier this summer, iFit also announced the appointments of Chuck Fedorka as vice president of operations and Tom Sweigart as director of member care.
In 2000, iFit (then named Icon Health & Fitness) acquired and formed Freemotion as its commercial division to drive evolution in the fitness sector. iFit has since expanded Freemotion to become a leader in the connected fitness space with tech-driven and immersive workouts, including its cable-based strength training system, Incline Trainer, and the first road-stimulating bike.