Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Aviron is making big moves in the connected rowing market with the launch of its new lower-cost rower and a retail expansion.
Aktiv Solutions' Bryan Green says fitness operators must utilize physical space in creative ways and lean into technology to win in 2023 and beyond.
If you're a serious runner, Feetures socks are a fantastic investment in your feet and your running wardrobe.
An increasingly popular bodywork that involves gentle pressure on the head, neck and back, does craniosacral therapy actually work?
Oura's CEO said the hiring of Jason Oberfest marks the start of a new data- and health-focused chapter for the smart ring maker.
GoRuck gear can easily transition from adventurous hikes to city streets, but is it worth the premium price tag?
Already the country's largest sugaring hair removal and sunless tanning destination, Sugared + Bronzed is set to grow even bigger nationwide.
The Movement Club, a fitness platform and app founded by "Dancing With The Stars" pro Lindsay Arnold, continues to make waves.
The 7th annual event will take place on Saturday, November 18th, featuring keynote speakers, workout sessions and recovery experiences
Hyperice Normatec and Hyperevolt recovery products will be offered at Pause studios nationwide as part of the tie-up.
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