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The Event Fitness & Wellness Owners and Operators Can't Miss.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Adam Guier will oversee all national and subscription accounts based in the U.S. and Canada for Freemotion Fitness.
USC running back MarShawn Lloyd spoke about how his health and wellness routine and NIL partnerships are influencing him this season.
Bala's fitness accessories have traditionally been associated with higher-income individuals, but Target should broaden the brand's reach.
Pro Oxygen KT Tape is a high-quality, durable kinesiology tape made with infrared mineral powder to enhance cellular oxygenation.
Whoop Coach provides custom-designed training plans, routines and recommendations. It also answers users' health and fitness questions.
Nike members can now sync their workouts with Strava while Strava users can access Nike’s content for guidance, motivation and tips.
The Schwinn 490 is compatible with the JRNY app, Nautilus' digital content arm featuring routes, trainer-led classes and personalized workouts.
Science of Sport has partnered with the Arizona Diamondbacks, Los Angeles Dodgers, Memphis Grizzlies and Chicago Cubs.
Jets players have been using doTerra's essential oils for a better night’s sleep and improved respiratory health.
The Lumos Mask is a fantastic solution for people who frequently travel or have trouble sticking to a set sleep schedule.
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