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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

Download the Report

Apple-fitness-plus-2022-offering
Tech

Apple Fitness+ 2022: Fresh & Motivating Content Released

Apple Fitness+, the fitness and wellness platform based on the popular Apple Watch, has welcomed 2022 with Time to Run and Collections.

Courtney Rehfeldt • Jan 15 2022
Planet Fitness acquires Sunshine Fitness
Finance

Planet Fitness Acquires Sunshine Fitness

Sunshine Fitness has been backed by TSG Consumer partners since 2017 and was the first franchisee in the Planet Fitness orbit.

Courtney Rehfeldt • Jan 13 2022
Sweats and The City introduce ORRO
Wellness

Sweats & The City Introduce ORRO

ORRO has a flat-rate price model & will celebrate individual instructors & their methods, rather than offering classes that look & feel same.

Courtney Rehfeldt • Jan 13 2022
Hearables-as-future-fitness-tech
Tech

Will Hearables Become Next Leading Fitness Tech?

Wearable tech is already part of everyday life, but pandemic has caused a significant demand for hearables, or electronic in-ear wearables.

Courtney Rehfeldt • Jan 12 2022
Fhitting-Room-CEO-Founder-Kari-Saitowitz-Athletech-News-CEO-Corner-interview
Fitness

CEO Corner: Kari Saitowitz on Journey from Boardrooms of PepsiCo to Becoming Fhitting Room’s Founder & CEO

Kari Saitowitz talks about the biggest obstacles she encountered as Fhitting Room’s architect & what her colleagues believe are her strengths.

Candace Cordelia Smith • Jan 11 2022
Fitness

CEO Corner: Kemtai’s Dr. Naomi Keren is Motivated by Tough Problems

For our CEO/Founder Corner series, Dr. Naomi Keren shares how her journey to Kemtai began, her greatest accomplishment, motivations, & more.

Candace Cordelia Smith • Jan 11 2022
Peloton-2022-news
Finance

Could a Rower Change the Game for Peloton?

While Peloton delighted fans by launching Boxing and Guide, rumors of a rower machine, like that of Hydrow, have yet to come to fruition.

Courtney Rehfeldt • Jan 11 2022
Myzone-raises-funds-from-BGF-&-OBE
Finance

Myzone Secures $17.2 Million from BGF & OBE

Myzone received a sizable investment from UK growth capital investor BGF and tech entrepreneur Vin Murria OBE.

Courtney Rehfeldt • Jan 11 2022
Gyms-new-year-news-by-ATN
Fitness

Pandemic-weary Gyms Buckle Up For a New Year

In response to Omicron, some NYC-based gyms, like Fhitting Room, decided to close during the last few days of 2021 until the new year.

Courtney Rehfeldt • Jan 10 2022
Michael-Aragon-new-Mirror-CEO
Fitness

Lululemon Appoints Michael Aragon as CEO of Mirror & Digital Fitness

Michael Aragon comes to Lululemon's Mirror & Digital Fitness from Amazon, where he spent five years as Chief Content Officer at Twitch.

Courtney Rehfeldt • Jan 06 2022
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