Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
Tony Horton tells Athletech News, 'The benefits are palpable: I sleep better, have more mental clarity, and am generally less stressed.'
Following The IRONMAN Group announcing its acquisition of FulGaz, subscribers will soon see hardware improvements.
Kerry Heath tells Athletech News that with Tom Daley coming forward, he's helping to break stigmas around male disordered eating.
Fiit CEO Daniel Shellard sees an advantage with expanding in the US, pointing out the market embraces new tech & trends faster here.
CrossFit & 23andMe are hedging their hefty bets, with the latter signing a $400 million deal with Lemonaid Health.
The new Mirror weight accessories are rumored to improve training and will include dumbbells and ankle weights.
Meta says popular & other-worldly fitness app Supernatural, developed by Within, will work independently & create additional VR experiences.
The Phoenix-based Exos, with a solid base of elite athletes and military members, has now modernized and expanded the brand.
Rasmus Barfred, one of the founders of THEMAGIC5, told Athletech News the Shark Tank experience was 'super overwhelming, but in a good way.'
Cerebral will be listed as an official sponsor for Simone Biles's Gold Over America Tour and the 2022 Biles Invitational.
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