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Fitness

Why One Fitness Guru Believes The Future Of Exercise Will Be At Home And In Studio

Last year, I sat down with Sebastien Lagree, founder and CEO of Lagree Fitness, to learn how his Hollywood studio has turned into a cult-like…

Staff Editor • Jun 07 2020
Tech

Peloton’s workout app comes to Apple TV

There’s yet another way to turn your living room into a gym. The Peloton app is officially available on Apple TV, giving quarantined gym-goers more…

Staff Editor • Jun 06 2020
24hour fitness
Finance

24 Hour Fitness Engages With Suitors Before Planned Bankruptcy

“24 Hour Fitness is productively engaged with its creditors to explore strategic options and ensure the company is well positioned to serve its members nationwide…

Staff Editor • Jun 06 2020
Fitness

Gyms Reopening: 46.67% of Members Won’t Return [Study]

In the face of this pandemic, some places are beginning their initial stages of reopening. With the disruption this crisis is having on the fitness…

Staff Editor • Jun 06 2020
Finance

5 CEOs on avoiding the continental drift of your brand during a crisis

We asked five startup CEOs to tell us what’s working for them right now. Consumers aren’t exactly feeling confident these days. That naturally has brands…

Staff Editor • Jun 06 2020
Group Fitness Classes NYC
Fitness

Yoga studios, boutique fitness not sure if they’ll be able to make it through coronavirus closures

“I don’t think everyone is going to survive this,” one owner says “The average profit margin for a yoga studio is 7%,” Harrington said. “That’s…

Staff Editor • Jun 05 2020
Nutrition

The Nutrition App, Lifesum, Announces Rapid Growth Milestone of 45 Million Users

Lifesum Announces New Growth Milestone, Exceeding More than 45 Million Global Users in May 2020. The nutrition app Lifesum has announced a new growth milestone,…

Staff Editor • Jun 05 2020
Fitness

Boutique Gyms Inch Back With Fewer Customers, Strict Safety Systems

Limited capacity, timed visits, closed showers, sanitizing, and physical separation are cornerstones of the plans of such fitness chains as Equinox, Barry’s, and SoulCycle. For…

Staff Editor • Jun 05 2020
Nutrition

Tovala Raises $20M Series B to Forge the Future of Home Cooking

Funding to Drive Growth of Revolutionary Meal Service and Smart Oven Tovala, the time-saving meal service and countertop smart oven that scans, steams, broils and…

Staff Editor • Jun 05 2020
Tech

14 fitness and health startups to know amid Covid-19

The fitness industry has been hard hit by the pandemic, as traditional gyms and studios have been replaced by virtual programs and instructors. And, even…

Staff Editor • Jun 04 2020
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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