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vita-coco-ipo-news
Finance

Vita Coco Hits Wall Street with IPO

Vita Coco had early big-name investors like Madonna, Matthew McConaughey, and Demi Moore, as coconut beverages became a health trend.

Courtney Rehfeldt • Oct 22 2021
equinox-ipo-rumor-news
Finance

Equinox IPO: Fitness Company Rumored to Go Public

Equinox, which operates SoulCycle, Rumble, and Blink Fitness, is reportedly in talks for IPO via a merger with Ares Acquisition Corporation.

Courtney Rehfeldt • Oct 22 2021
Paralympic-team-usa-athlete-megan-blunk-exclusive-interview
Fitness

Recovery Day: Paralympic Team USA Athlete & Gold Medalist Megan Blunk on Adaptive Sports

Here are Paralympic Team USA athlete Megan Blunk's thoughts on partnership with The Hartford & Move United on Demand, life, & more. 

Candace Cordelia Smith • Oct 21 2021
Peloton marketing guru joins Oura Ring maker news
Fitness

Oura Onboards Peloton’s Marketing Guru

Karina Kogan, first chief marketing officer for Oura, earlier served as senior vice president & global head of Product Marketing at Peloton.

Courtney Rehfeldt • Oct 21 2021
Lululemon-shoe-line-vs-adidas-nike-news
Fashion

Lululemon Shoe Line to Compete with Those of Nike, Adidas

Lululemon has some knowledgeable staff behind new shoe venture, with Portland-area employees having career backgrounds with Nike, Adidas...

Courtney Rehfeldt • Oct 20 2021
Apple and Fitbit using celebs
Fitness

Apple and Fitbit Bring on Celebs

Apple and Fitbit utilizing notable people gives them an edge in the competition to attract wellness-oriented consumers.

Courtney Rehfeldt • Oct 19 2021
Peloton Beyoncé news
Fitness

Peloton Announces 72 Hours of Beyoncé

Peloton is using the event with Beyoncé to open the doors to everyone, including non-members, who can access series for free.

Courtney Rehfeldt • Oct 18 2021
Dry Scooping is Dangerous for Teens
Nutrition

Dry Scooping – A Dangerous Fitness Trend Among Teens

Northwell Health researcher Ruth Milanaik told Athletech News dry scooping may be easily mistaken to be 'correct' by children and teens.

Wendy J. Meyeroff • Oct 16 2021
Body Fit Training bought by Exponential Fitness
Finance

Body Fit Training is Now Owned by Xponential Fitness

In 2020, Body Fit Training received The Asia-Pacific Franchise of the Year Award, which celebrated its business growth during the lockdown.

Courtney Rehfeldt • Oct 15 2021
Capti-bike-news
Tech

Capti Bike Reacts to Users’ Rides 50 Times Per Second

As a Capti rider ventures up a hill virtually, the resistance will increase on the bike. Riders can enjoy biking mountains & even under sea.

Courtney Rehfeldt • Oct 15 2021
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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