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Fitness

Nautilus Changes Corporate Name to BowFlex in Turnaround Bid

The struggling fitness equipment maker is rallying behind BowFlex, its most popular brand, as part of CEO Jim Barr's come-back plan

Courtney Rehfeldt • Oct 20 2023
Finance

Fitness Financials: Earnings Insights From Q2 2023

Athletech News highlights trends that the major publicly traded fitness companies reported for the quarter ended June 30, 2023.

Erin Schmidt • Oct 20 2023
Fitness

Rev’d Indoor Cycling Begins Franchising With Arizona Launch

After gaining fans in the Northeast with high–energy cycling classes, the Boston-based Rev’d is looking to expand through franchising.

Courtney Rehfeldt • Oct 19 2023
people workout inside a Barry's location
Tech

Barry’s Rolls Out FitGrid Software at Studios Nationwide

As Barry’s looks to scale over the next few years, the fitness brand is making sure its fitness instructors are up to par.

Courtney Rehfeldt • Oct 19 2023
Tech

Meta, Alo Yoga Hit With VR Fitness Lawsuit

An app developer alleges that Meta and Alo backtracked on a deal after learning that the developer also had plans to join rivals Apple and Pico.

Courtney Rehfeldt • Oct 19 2023
Wellness

Plunge Goes ‘All-In’ With New, Premium Cold Tub

Plunge's new product is almost twice as expensive as its signature cold plunge tub, coming packed with features including app connectivity.

Elizabeth Ostertag • Oct 19 2023
Wellness

Hyperice Accepts HSA/FSA Funds, Expanding Access To Wellness Tech

Consumers can now pay for Hyperice products with HSA/FSA funds using Sika Health’s integrated payment technology.

Elizabeth Ostertag • Oct 19 2023
partnership

As Fitness Evolves, ISSA Embraces ‘Nutrition on the Go’

ISSA has invested in making nutrition education more accessible, including with world-class content on its digital platforms.

Athletech Studios • Oct 18 2023
Wellness

Therabody’s Next Chapter: Democratizing Wellness & Beauty

Dr. Jason Wersland, founder of Therabody, speaks with ATN about the brand's new product launches and recent push into the beauty space.

Courtney Rehfeldt • Oct 18 2023
Fitness

CEO Corner: Katalyst’s Bjoern Woltermann on the Power of EMS Workouts

Unlike EMS fitness concepts that involve visiting a specialized studio, Katalyst delivers an FDA-cleared bodysuit directly to people's homes.

Josh Liberatore • Oct 18 2023
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