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Tech

John McEnroe Tennis Academy Unveils Eye-Tracking Fitness Wearable

FalconFrames is a neuro-visual wearable that coaches athletes on where to focus their eyes during training.

Elizabeth Ostertag • Aug 30 2023
Fitness

CEO Corner: Andrew Sugerman on Centr’s Push Into Fitness Equipment

Centr will sell physical equipment along with digital content, but Sugerman says it's not a connected fitness company.

Josh Liberatore • Aug 29 2023
Wellness

Alo Yoga Launches Supplement Line, Continuing Wellness Push

The activewear brand is positioning itself to reach all verticals of wellness, partnering with Sephora in addition to releasing vitamin shots.

Courtney Rehfeldt • Aug 29 2023
Fitness

Orangetheory Taps ISSA for Instructor Recruitment & Training

ISSA, a leading fitness education organization, will help Orangetheory take its coaching to the next level as it continues to expand.

Courtney Rehfeldt • Aug 29 2023
Finance

Forme Touts ‘Transformational’ Plan To Acquire Connected Fitness Biz

Forme, which is struggling post-IPO, announced a non-binding letter of intent to acquire an unnamed connected fitness equipment business.

Courtney Rehfeldt • Aug 29 2023
Fitness

F45 Unveils Revamped Website, Digital Presence

Functional fitness franchise F45 Training is looking to rebound after its recent decision to delist its stock from the NYSE.

Courtney Rehfeldt • Aug 28 2023
Fitness

ISSA Creates Program To Help Military Members Become Fitness Professionals

The new ISSA program focuses on certification, training, funding assistance and job placement for members of the armed forces.

Courtney Rehfeldt • Aug 28 2023
Wellness

MilkMate Aims To Make Breast Pumping Easier for Working Moms

MilkMate, a breast pumping solution company, recently secured FDA clearance and closed a $5 million seed round.

Elizabeth Ostertag • Aug 28 2023
Nutrition

Are Protein Bars Actually Healthy? A Dietitian’s Take

Protein bars offer a convenient and tasty way to get enough of the vital macronutrient, but do their benefits outweigh potential downsides?

Mindy Antimie, MS, RDN • Aug 28 2023
Fitness

Can College Sports, Other B2B Deals Shake Peloton Out of its Slump?

Peloton will adopt college sports partnerships as part of its new B2B strategy, starting with the University of Michigan.

Courtney Rehfeldt • Aug 25 2023
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