F45 Unveils Revamped Website, Digital Presence

The functional fitness franchise is looking to rebound after its recent decision to delist from the New York Stock Exchange

Just as shares of F45 Training have gone dark on Wall Street, the Mark Wahlberg-backed functional fitness brand has unveiled a revamped digital presence and website, providing members and guests with an enhanced and streamlined class booking process and access to wellness lifestyle content.

F45’s refreshed website grants ease of access to mobile users, 77% of whom drive the functional fitness company’s web traffic. With the update, it’s now easier for mobile users to book an F45 class or find information.

The boutique fitness company has also made an effort with inclusive imagery of real F45 members, reflecting the diversity of its devoted fitness audience. Video content also received a boost, with F45 providing clips on the company, the benefits of its signature 45-minute workouts and the overall F45 experience. Lastly, F45 is offering health content and tips, promising regularly added content that explores motivation, physical and mental wellness, nutrition, lifestyle tips and self-care.

“The newest evolution of our website reflects the F45 brand of today and puts our members and guests first, providing a user experience that makes it easier than ever to immerse themselves into our community,” said Tom Dowd, F45’s CEO. “The first touchpoint many members and guests have with us through our digital experience is sure to make wellness as a whole – and our exercise methodology – more accessible than ever before.”

Wellness enthusiasts who subscribe to receive F45’s newsletter by Sept. 27 will be entered for a chance to win a free year of fitness. Winners will be announced Oct. 1. 

Despite its popularity with fitness consumers, F45 has been plagued with financial troubles as of late, announcing earlier this month that it would voluntarily delist from the New York Stock Exchange and suspend its reporting obligations. Earlier this year, F45 received a notice for failing to comply with the NYSE’s listing standards and for falling behind on public filings.

The fitness franchise intends to focus on long-term growth, stating that delisting would allow its management a chance to course-correct the company and strengthen its relationships with its franchisees and vendors. 

Prior to its digital makeover, F45 hired Uberall, a Berlin-based marketing platform, to increase its digital marketing presence. Since working with Uberall, F45 reports increased map and search impressions. The fitness company also teamed with BDA to create a line of F45-branded accessories and clothing to be sold online and in its fitness studios. 

The Australia-born fitness concept is continuing to expand across the globe, recently announcing three new hot spots in Spain, with F45 soon coming to Marbella, Ibiza and Mallorca. The company is planning additional European F45 openings later this year, including in Paris and Geneva.