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Whoop strength trainer
Tech

Whoop Becomes First Fitness Wearable To Measure Strength Training

Whoop has developed the first wearable that measures muscular load right as strength training surges in popularity.

Courtney Rehfeldt • May 11 2023
personal trainers ecommerce
Tech

ISSA, Plazah Partner To Help Personal Trainers Earn Money Through Ecommerce

The collaboration could be a game changer for personal trainers looking to increase their income through ecommerce.

Courtney Rehfeldt • May 10 2023
EGYM Dana Milkie
Tech

EGYM’s Dana Milkie Wants the Fitness Industry To Embrace Gamification & AI

Dana Milkie believes the fitness industry needs to lean into AI and gamification, two areas where EGYM is putting its focus.

Josh Liberatore • May 10 2023
pregnancy workouts
Fitness

Lindsay Arnold’s The Movement Club Launches Pregnancy Workout Program

The program is designed to guide and empower women, with a full schedule of pregnancy-safe workouts specific to each week or trimester.

Elizabeth Ostertag • May 10 2023
Fitness privacy
Tech

When It Comes to Personalization, Health & Fitness Consumers Want Privacy

Fitness consumers are riddled with privacy concerns, according to a recent study which could be eye-opening for app developers.

Courtney Rehfeldt • May 09 2023
Solidcore expansion
Finance

Solidcore Receives Strategic Investment, Eyes Aggressive Expansion

Solidcore opened its 100th studio and plans to more than double its footprint over the next few years with an aggressive expansion plan.

Courtney Rehfeldt • May 09 2023
Les Mills ABC
Tech

ABC Fitness, Les Mills Team Up To Offer Group Fitness Content To Gyms

The Les Mills-ABC partnership allows clubs to capitalize on the growing demand for digital fitness content.

Josh Liberatore • May 09 2023
Finance

BODi CEO Says Company in ‘Early Stages’ of Rebrand After Q1 Revenue Decline

Despite revenue being down $54 million, BODi CEO Carl Daikeler pointed to subscriber growth and search traffic volume as positive signs.

Courtney Rehfeldt • May 09 2023
GLP-1s are more are needed to reduce weight
Wellness

Shrinking Waists, Sizable Earnings: Weight-Loss Drug Market Estimated at $100 Billion by 2030

According to Barclays, the weight-loss drug industry could even climb as high as $200 billion within the next decade.

Courtney Rehfeldt • May 08 2023
Endel CEO Oleg Stavitsky
Tech

CEO Corner: Endel’s Oleg Stavitsky on the Power of Functional Sound

Endel is on a mission to become the "Spotify of functional audio," Oleg Stavitsky tells Athletech News in an exclusive interview

Elizabeth Ostertag • May 08 2023
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