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Finance

Viome Raises $87M for Microbiome Test Kits, Inks Deal With CVS

Viome uses AI and algorithms to give consumers personalized health recommendations based on their microbial gene expressions.

Courtney Rehfeldt • Aug 22 2023
exterior of Life Time Penn 1 location in New York City
Fitness

Life Time at Penn 1 Opens With Boutique Studios & Recovery Focus

In early 2024, Life Time will add to the New York City facility with seven indoor pickleball courts and small group spaces.

Courtney Rehfeldt • Aug 22 2023
Wellness

Mindbody Releases 2024 Wellness Trends: Strength Training Leads the Way

Mindbody has released its 2024 Predictions report, revealing the top six wellness trends for the upcoming year. 

Courtney Rehfeldt • Aug 22 2023
Jennifer Aniston in a Pvolve ad campaign cover
Fitness

Pvolve, Jennifer Aniston Focus on ‘Strength’ in Debut Ad Campaign

Pvolve launched its first global ad campaign featuring actress and producer Jennifer Aniston, who recently signed on as a brand partner.

Elizabeth Ostertag • Aug 22 2023
Tech

OPEX Hires TrueCoach Founder Casey Jenks To Lead CoachRx

Jenks created TrueCoach in 2015 after noticing the need for software that could help fitness coaches streamline their workflows with clients.

Josh Liberatore • Aug 21 2023
Tech

FlexIt Named Fastest-Growing Digital Fitness & Wellness Company in the U.S.

FlexIt, a platform that offers virtual, one-on-one fitness and wellness coaching, ranked #140 on the 2023 Inc. 5000 list.

Courtney Rehfeldt • Aug 21 2023
Nutrition

MyFitnessPal Launches Pregnancy Nutrition Program

MyFitnessPal partnered with fitness expert and expectant mom Deja Riley to develop a plan to help ease pregnancy symptoms and increase energy.

Elizabeth Ostertag • Aug 21 2023
Wellness

Hyperice Partners With Pro Pickleball Association To Combat Injuries

Hyperice will feature its recovery tech products at pickleball tournaments to help ward off the aches and pains of the popular net spot.

Courtney Rehfeldt • Aug 21 2023
Tech

Meta Pushes Into VR Fitness: Why the Tech Giant Is Just Getting Started

Meta noticed something interesting about the VR games people were playing on Quest devices: they were helping them get into better shape.

Josh Liberatore • Aug 18 2023
Fitness

EoS Fitness Nears 10th Florida Location as Low-Cost Gym Expands

Despite a low monthly cost, EoS Fitness facilities boast amenities like Hyperice massagers, infrared saunas and EGYM equipment.

Courtney Rehfeldt • Aug 18 2023
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