A fitness business can have killer equipment, motivating instructors and the best content, but if the music is drab, it won’t be a hit.
Evidence-based coaching has shifted the direction of fitness over the past few decades, but a more nuanced approach may work best.
The global fitness industry has work to do when it comes to digitizing equipment, marketing and member acquisition, an EGYM white paper found.
As corporate wellness programs evolve, Lifesum is focusing on hormone regulation and its impact on health and workplace productivity.
The rapidly expanding UBX Boxing + Strength says it will open a minimum of 145 locations in Japan over the next ten years.
Oura and Talkspace have partnered to give users new ways to share their personalized sleep data with licensed therapists.
Keepme Creator uses AI to understand a brand's tone and voice in order to develop authentic blog posts, social media content and emails.
Power Plate has joined forces with EoS Fitness to bring its whole-body vibration technology to the low-cost gym chain's locations.
Lululemon grew its revenue to $2.2 billion for the quarter but didn't reference any news regarding its struggling connected fitness division.
OutFit Training offers interval strength training workouts led by expert instructors, all staged out of vans parked in the great outdoors.
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