Fitness Business Planet Fitness Australia Doubles Down on Approachability — in the US, Things Are More Complex Courtney Rehfeldt Published: October 22, 2026 Share on Facebook Share on Twitter Share via Email credit: Engine Group/Vimeo A new ‘Gymtimidated’ campaign airing Down Under leans into Planet Fitness’ “Judgement Free Zone” mantra. It comes as the brand works to win back beginners… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Australia Fitness Franchise Gyms marketing Planet Fitness Planet Fitness Australia