Fashion Reebok Vets Launch Unsung to Fill a Gap in the Athletic Footwear Market Ani Freedman Published: October 22, 2026 Share on Facebook Share on Twitter Share via Email credit: Unsung The Boston-based startup is challenging traditional training footwear with a carbon-plated shoe designed for the speed, power and agility demands of modern team sports and fitness competitions like Hyrox Performance-driven shoe brand Unsung is making its debut, hoping to capture the growing demographic of Hyrox-crazy hybrid fitness… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro footwear hybrid fitness Hyrox Reebok