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Stride Fitness studio
Industry News

Stride Fitness Pilots Open Gym Access Using On-Screen Coaching

The new "Open Studio" offering marks another step in Stride’s comeback strategy, which has seen the brand lean more into strength training and recovery. It also comes as other boutique concepts innovate beyond just offering instructor-led coaching

ATN Staff • Aug 18 2026
An Anytime Fitness gym in Hong Kong
Finance

Anytime Fitness Asia’s Owner Is Said to Weigh $400 Million Sale

Anytime Fitness Asia has a network of over 600 clubs, including more than 150 company-owned locations

Pei Li • Aug 18 2026
sign inside a MADabolic studio
Industry News

MADabolic Hires New President, Makes AI Investments as It Eyes 50 Studios

The strength-focused fitness franchise is revamping its executive leadership team, and adding new tech and franchisee support tools, to drive more growth

ATN Staff • Aug 18 2026
Fashion

Kilian Jornet’s NNormal Bucks Running Shoe Trends as It Eyes Crowded US Market

The highly successful ultrarunner's brand, which has already made inroads in Europe and China, is looking to disrupt the American market by prizing sustainability above all

Ani Freedman • Aug 18 2026
Life Time fitness competition
member exclusive

Life Time CEO Shares Vision to Take On Hyrox, Create a ‘Spectator Competition’

Everyone's chasing the fitness-racing boom. Rather than add Hyrox-branded programming, Life Time is pumping up its own signature event and training classes

Courtney Rehfeldt • Aug 17 2026
Equipment

Fitness Equipment Inspires Modern Art Installations

New art exhibitions now center exercise equipment, with artists reimagining what it means to work out as fitness becomes a cornerstone of modern lifestyles

Ani Freedman • Aug 17 2026
ID Hot Yoga studio
member exclusive

As Wellness Pop-Ups Cash In on the Hamptons, One Hot Yoga Chain Stays Year-Round

One of New York’s largest independent hot yoga brands is scaling across NYC, but it's also built a year-round home in the Hamptons, an area that most brands forget about when the summer rush is gone

Courtney Rehfeldt • Aug 17 2026
member exclusive

‘If You Screw Up, Own Your Mistakes’: How Fitness Brands Can Survive Going Viral for the Wrong Reasons

If your brand finds itself surrounded by social media pitchforks or communications crisis, there's a very short window to nail it. Here’s what PR experts say

Courtney Rehfeldt • Aug 17 2026
Man wears a Suji wearable
Longevity

Suji, Momentous Team Up on Muscle Health, Eye Personalized Recommendations

The muscle health wearable and performance supplement brands have partnered, with plans to eventually use muscle data to inform personalized recommendations

ATN Staff • Aug 17 2026
The Yard Gym site
partnership

The Yard Gym’s Partnership with Nike Training Exceeds All Expectations

The boutique group fitness brand continues to grow its footprint and programming while maintaining its commitment to its members and franchisees

Athletech Studios • Aug 17 2026
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Fitness Business

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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