How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The entire fitness and wellness industry has a vested interest in Oura succeeding as a publicly traded company — if and when its long-anticipated IPO becomes a reality
The HVLP operator is reimagining its marketing messaging and member experience around strength training, while extending the definition beyond picking up weights
As part of a new partnership, NASM will become the official personal training certification across Gold’s Gym's company-owned locations
The Middle East gym giant will open a Bangkok flagship in early 2027, making good on plans to expand into Asia following a $100 million funding deal
Hyrox Training+ will bring official programming into gym operators’ existing apps, with ABC Fitness and EGYM serving as initial technology partners
The new platform helps runners find participating facilities and join the first World Treadmill Running Championship.
From Yuma, Arizona to Ocala, Florida, a new generation of growth markets is emerging as population shifts, consumer behavior and fitness saturation reshape the U.S. expansion map.
The pros, cons and pitfalls of playing in the GLP-1 arena.
Wearables like Garmin give women unprecedented access to personal health data, allowing fitness and wellness providers to tailor experiences to their needs during pregnancy, perimenopause and menopause
While rival low and mid-priced gyms begin to offer reformer Pilates concepts, LA Fitness has already opened 200 dedicated studios across the U.S. and Canada
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