Genevieve Farrell is an LA-based filmmaker, journalist, and certified personal trainer with more than a decade of experience covering fitness, wellness, and e-commerce. She was previously Director of Fitness and Wellness Video at Popsugar, where she oversaw the Webby-nominated PS Fit series and grew the brand's YouTube channel from 600,000 to more than 6.5 million subscribers. She graduated magna cum laude from the University of Southern California with degrees in film production and marketing. An avid runner, she has completed three World Marathon Majors.
Brands like adidas, Asics and Zappos hosted events surrounding the Los Angeles Marathon as the race grows in popularity.
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