Gyms Can Benefit From the Rise of Group Boxing, VSL Fighting Equipment CEO Says

VSL CEO Jim McClafferty talks to Athletech News about the popularity of boxing and his advice to fitness franchises and gyms.

GNC Launches Healthcare Service as Part of Loyalty Program

GNC Health offers free telehealth appointments and over 100 free prescriptions without requiring a co-payment. 

Athleta Taps Alo Yoga President as New CEO

Athleta CEO Chris Blakeslee will be counted on to help the women’s activewear company boost its sagging sales.

Rumble Boxing Continues Summer of Fun With ’90s-Era Block Party

Rumble is going back in time as it promotes its 45-minute, 10-round boxing, strength and conditioning group workouts.

People doing Pure Barre

Xponential Sees Several Brands Recognized as Top Franchises

Xponential Fitness' Pilates, Barre, stretching and yoga brands all scored as the best franchise model in their respective modalities.

The Future of Fitness? FitXR’s Mission To Get People Off the Couch

Sam Cole, founder of the popular FitXR app, spoke with Athletech News about why Extended Reality is changing the workout game.

How Verb Uses Text Messages To Transform The Way Gyms Retain Members

Verb, an intelligent SMS platform, leverages AI to help gyms and personal trainers communicate more effectively with their customers.

Magic AI Raises $2.5M for Smart Fitness Mirror

While several fitness mirror products have failed, Magic is ready to change the game with its AI-driven device that focuses on smart personal training.

Life Fitness Names Jim Pisani as New CEO

Jim Pisani will take over as CEO effective immediately, with Paul Stoneham becoming a senior advisor to the Life Time board of directors.

Practice Better Acquires That Clean Life To Add Nutrition Planning Features

The deal, valued in the eight figures, will allow Practice Better users to integrate nutrition offerings into their health and wellness services.