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Fitness

Tonal Eyes New Consumers With Best Buy Deal

Smart home gym maker Tonal already has an in-store deal with Nordstrom, but Best Buy should expose the brand to an even wider audience.

Courtney Rehfeldt • Nov 20 2023
Wellness

Sugared + Bronzed Plots Nationwide Wellness Expansion

Already the country's largest sugaring hair removal and sunless tanning destination, Sugared + Bronzed is set to grow even bigger nationwide.

Elizabeth Ostertag • Nov 20 2023
partnership

CEO Corner: iFIT Commercial’s Mark Watterson on the Rise of Hybrid Fitness

Watterson, who spearheaded the launch of iFIT's workout content, was tapped to lead the newly created iFIT Commercial in December 2022.

Athletech Studios • Nov 20 2023
Tech

World Gym Australia Taps Coach Welly To Boost Engagement With AI

Coach Welly's upcoming fitness engagement platform offers "a pioneering approach to member experience through AI," the company says.

Courtney Rehfeldt • Nov 20 2023
Wellness

Gympass Now Offers Personal Wellness Coaches

Trainiac by Gympass gives now members their own personal coach to support them on a holistic wellness journey.

Courtney Rehfeldt • Nov 20 2023
Tech

Forward Lands $100M To Scale ‘World’s First AI Doctor’s Office’

Forward has raised $100 million for its "doc in a box" CarePods – an AI-powered, self-service healthcare experience in high-tech pods.

Courtney Rehfeldt • Nov 17 2023
Fitness

3 Reasons To Do Aerobic Training Over Mindless Cardio

Switch to from traditional cardio to intentional aerobic work to build your base, increase your VO2 max and enhance your overall health.

Carl Hardwick • Nov 17 2023
Fitness

Trainer Talks: Matt Wright on the Power of Community-Centric Fitness

Matt Wright advocates for not leaving anyone behind at the gym. This approach not only fosters inclusion, it leads to more revenue.

Joy Keller • Nov 17 2023
Finance

F45 Co-Founder Back in Fitness, Joins The Yard Gym

F45 co-founder Rob Deutsch is backing the Australia-based boutique fitness franchise as it aims to triple its location footprint.

Courtney Rehfeldt • Nov 17 2023
Fitness

Lindsay Arnold’s The Movement Club Embraces Postpartum Fitness

The Movement Club, a fitness platform and app founded by "Dancing With The Stars" pro Lindsay Arnold, continues to make waves.

Elizabeth Ostertag • Nov 17 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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