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woman wears an Apple Watch
Tech

What the Apple Watch Ban Could Mean for the Tech Giant’s Fitness Plans

Apple will stop selling some of its Watch models in light of a patent dispute, a development that could impact the tech giant’s fitness and wellness plans. 

Elizabeth Ostertag • Dec 20 2023
Fitness

CEO Corner: DanceBody’s Katia Pryce on the Power of Dance Fitness

Created in 2013 by Katia Pryce, DanceBody now has a global streaming presence and physical studios in New York, Los Angeles and Miami.

Elizabeth Ostertag • Dec 20 2023
Fitness

F45 Engages Members With ‘12 Days of Fitmas’ Campaign

The Mark Wahlberg-backed fitness franchise is motivating its members to go one more round before closing out the year, all for a good cause.

Collin Helwig • Dec 20 2023
Fitness

Xponential-Backed BFT Eyes Franchise Growth in U.S., Europe

BFT, an Australia-founded strength and conditioning franchise, aims to sell 900 studios and have 450 open by 2025.

Courtney Rehfeldt • Dec 20 2023
Tech

Les Mills Takes Virtual Fitness Up a Notch With XR Dance

The new Meta Quest 3 game uses hologram versions of professional dancers, which Les Mills says is a first for VR fitness.

Elizabeth Ostertag • Dec 20 2023
Fitness

Watch Now: F45 CEO Tom Dowd Joins ATN “Unscripted” Podcast

CEO of F45 Training since March, Tom Dowd gives his candid take on fitness brand's rocky past and his plan to bring F45 back to its glory days.

Athletech Studios • Dec 20 2023
Finance

Equinox Explores $1B+ Loan To Refinance Debt, Reports Say

Luxury fitness brand Equinox is reportedly looking to raise a mix of new debt and preferred equity, including $1.3 billion in private credit.

Courtney Rehfeldt • Dec 19 2023
Fitness

These Are the Most Innovative Companies in Fitness & Wellness

Athletech News is proud to present the "ATN 23," our inaugural list honoring the Most Innovative Companies in Fitness & Wellness in 2023.

Collin Helwig • Dec 19 2023
Finance

California’s In-Shape Family Fitness Expands to Tennessee

The Knoxville-based National Fitness Center and its seven clubs will become part of the In-Shape brand, which has 63 California locations.

Courtney Rehfeldt • Dec 19 2023
woman working out at Crunch Fitness
Fitness

Crunch Fitness Eyes Viral Positivity With New Ad Campaign

Crunch Fitness' latest ad campaign offers a humorous take on the benefits of working out, inviting members to "Feel Good, Not Bad."

Courtney Rehfeldt • Dec 19 2023
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