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Fitness

TRX, Orangetheory Launch Co-Branded Suspension Trainer

As Orangetheory members increasingly demand strength training options, TRX is there to help with custom equipment.

Courtney Rehfeldt • Nov 02 2023
Finance

Flash Pack Raises $6.2M To Fight Loneliness With Travel

Flash Pack, a group-based travel company, looks to create enduring friendships for those in their 30s and 40s.

Courtney Rehfeldt • Nov 02 2023
Finance

Rhone Plots Activewear Expansion as L Catterton Sells Stake

As the brand eyes a retail and womenswear expansion, Rhone also has received investment from NBA team owners and former NFL stars.

Courtney Rehfeldt • Nov 02 2023
Tech

Tonal Is Latest Fit Tech Company To Offer Extend Product Protection

Extend, which specializes in tech-enabled product protection solutions, is quickly carving a niche in the fit tech space Tonal, an AI-powered smart home gym company,…

Courtney Rehfeldt • Nov 02 2023
Reviews

Product of the Week: StretchIt App Review

StretchIt is a well-designed app with thoughtful programming that can help users reach their flexibility goals, although it costs $20 a month.

Elizabeth Ostertag • Nov 01 2023
Tech

Apple, Anytime Fitness Partner as Tech Giant Enters Gym Space

Anytime members in the U.S. and Canada will get access to an Apple Fitness+ subscription included in their membership at no extra cost.

Elizabeth Ostertag • Nov 01 2023
Wellness

As Remote Work Rises, Gympass Sounds Alarm on ‘Mismatched’ Employees

Employees who work remotely but prefer in-office, or vice-versa, is a growing source of workplace conflict, a Gympass report finds.

Courtney Rehfeldt • Nov 01 2023
Wellness

Hyperice, Escape Fitness Partner To Create In-Gym Wellness Zones

Hyperice is rolling out dedicated wellness zones in gyms and other fitness facilities through a strategic partnership with Escape Fitness.

Courtney Rehfeldt • Nov 01 2023
Tech

Xplor’s New Marketing Feature Empowers Studio Owners, Personal Trainers

Xplor Mariana Tek customers can get paired with consultants who have direct experience working with boutique fitness studios.

Joy Keller • Nov 01 2023
Fashion

CorePower Yoga, Venus Williams’ EleVen Partner on Activewear Collection

The CorePower Yoga and EleVen by Venus Williams collection launched today and brings to life a custom collection of yoga-ready activewear. 

Elizabeth Ostertag • Nov 01 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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