Product of the Week: Is Oura Ring Worth the Hype?

Athletech News tested the Oura Ring for several months to assess its strengths and weaknesses and deliver a final verdict on whether it's worth the hype.

Orangetheory CEO Joins Jupiter Wellness Board, Looks To Scale Alcohol Detox Drink

David Long said Safety Shot's ability to lower blood alcohol content by up to 50% in a half hour could "change the paradigm on wellness."

Lululemon Forms Mental Wellness Global Advisory Board

The activewear company says the findings from its 2022 Global Wellbeing Report demonstrate the need for investment in mental wellness.

Hume Opens Outpost in Venice Beach as Wellness Clubs Flourish

Hume, a wellness club and members-only community, is the latest in a recent upswing of upscale, health-focused community spaces.

How Barry’s CEO Joey Gonzalez Primed the HIIT Pioneer for Rapid Expansion

Following a massive rebranding effort, Gonzalez believes Barry’s could quadruple its current 48-studio footprint in the U.S. before 2030.

CoachRx Creates AI Prompts for Fitness Coaches

The prompts help fitness coaches use AI tools like ChatGPT to optimize creating workout plans, setting nutrition goals and communicating with clients.

outside of 24 hour fitness

24 Hour Fitness Adds Cold Plunge, Saunas to New California Gyms

24 Hour Fitness is adding a host of boutique wellness services to its two California clubs opening this month.

Coaches Corner With Carl Hardwick: Use Tough Aerobic Work To Improve Vitality

Tough aerobic work isn't for the faint-hearted, but it can lead to profound health and fitness benefits that last a lifetime.

Fitness of Sport vs. Fitness of Life: The MADabolic Approach to Program Design

MADabolic’s strength-driven approach to program design fuels a powerful, dedicated culture that makes for a membership base unlike any other.

Xponential Grows Revenue, System-Wide Sales in Q2

Xponential Fitness announced its second quarter results for 2023, growing revenue 30% to $77.3 million compared to the same period last year.