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Fashion

Fabletics Celebrates 10 Years With Throwback Collection 

Fabletics, the Kevin Hart and Kate Hudson-backed activewear brand, is celebrating one decade by launching redesigned pieces from its past.

Elizabeth Ostertag • Jan 23 2024
Fitness

Wahoo Fitness Launches Treadmill Powered by Smart Tech

Featuring gamification from Zwift Run and other high-tech features, Wahoo's Kickr Run is a formidable entry into the treadmill space.

Collin Helwig • Jan 23 2024
Tech

Watch Now: Oura’s Dorothy Kilroy Joins ATN ‘Unscripted’ Podcast

Oura Chief Commercial Officer Dorothy Kilroy joins the Athletech News "Unscripted" podcast to discuss the fitness wearables industry.

Athletech Studios • Jan 22 2024
Finance

Talofa Games Secures $6.3M for Interactive Running App

Run Legends has been a hit with gaming and workout enthusiasts, indicating that gamified fitness can be simple yet effective.

Courtney Rehfeldt • Jan 22 2024
Nutrition

MyFitnessPal Appoints New CEO, Collabs With Kate Hudson

Mike Fisher, formerly of Etsy, Quigo, AKF Partners and PayPal, will lead the nutrition and food-tracking app.

Courtney Rehfeldt • Jan 22 2024
Tech

EGYM Grows, Adding Former Life Fitness, Precor CEOs

EGYM has hired Chris Clawson and Rob Barker to key positions as the fit tech giant looks to continue its rapid global expansion.

Courtney Rehfeldt • Jan 22 2024
Tech

PowerPass Set To Launch as More ‘Equitable’ Fitness Booking Platform

PowerPass looks to disrupt the third-party booking platform sector for fitness and wellness with revenue-sharing and fair-review features.

Courtney Rehfeldt • Jan 22 2024
partnership

BellSant Puts Trusted Health Advisors ‘In Your Pocket’

BellSant tracks users' biological age across 11 key systems of health, providing motivating feedback on exercise, nutrition and daily habits.

Athletech Studios • Jan 22 2024
Crunch Fitness gym exterior
Fitness

How Crunch Is Building for a New Era of Fitness

With over 450 gyms and more to come, Crunch CEO Jim Rowley dishes on the brand's approach to fitness and franchising in 2024 and beyond.

Josh Liberatore • Jan 21 2024
Finance

Peloton Offloads Output Park Factory in $33M Deal

Peloton has officially closed the door on its push for U.S.-based manufacturing, selling its once-hyped Output Park factory.

Courtney Rehfeldt • Jan 19 2024
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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