Stretch Zone Gets Boost With Strategic Investment From Princeton Equity Group
Princeton Equity Group provided Stretch Zone with the investment that will help the franchisor expand its national footprint.
Tonal Could See Valuation Fall 90% As Post-Pandemic Market Takes Toll
The struggling home gym company could agree to a funding round that values it at $200 to $300 million, a far cry from the $1.6 billion valuation Tonal was looking at two years ago.
IHRSA Opposes Bill That Would Scrap Liability Waivers For Maryland Gyms
IHRSA is fighting proposed legislation that would eliminate the use of liability waivers for health and fitness businesses in Maryland.
Studio Spotlight: Barry’s LIFT Foregoes the Sprints for Strength
Barry's LIFT focuses on slower, more technical moves to work primary and secondary muscles to full exhaustion.
Stress Less: WHOOP Combats Stress with New Wearable Monitoring Feature
The new monitor by WHOOP tracks stress levels using continuous heart rate variability and resting heart measurements.
Coaches Corner: One-on-One With Carl Hardwick, CEO of OPEX Fitness
Carl Hardwick, CEO of OPEX Fitness and CoachRX, joins Athletech News for a weekly series on fitness coaching.
Gainful, Performance Nutrition Brand, Hits a Bullseye with Target Stores
Gainful says its system will enable Target guests to customize a protein blend with a three-step process out of 11 SKUs.
Huupe, World’s First Smart Basketball Hoop, Secures $11 Million in Funding
Huupe says the funding will be used to launch the smart hoop and expand marketing efforts to reach more basketball players worldwide.
Friday Fun Day: Exos Hopes 4-Day Workweek Will Beat Burnout
Exos says its experiment will create a guidebook to introduce the 4-day workweek concept to corporate clients.
Therabody Signs Emily Cole as First Female NIL Athlete
In addition to Emily Cole, Therabody has athletic partnerships with DeAndre Hopkins, James Harden, and Cristiano Ronaldo.
