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partnership

Freemotion, Orangetheory Create a Heart Rate Zone Training Classic

A collaboration between two top fitness brands, the OTF REFLEX™ Treadmill sets industry standards in design, force absorption and durability.

Athletech Studios • Dec 06 2023
Finance

BowFlex Risks NYSE Delisting Over Low Market Cap

BowFlex has received notice from the New York Stock Exchange warning the company that it isn't in compliance with continued listing standards.

Courtney Rehfeldt • Dec 05 2023
Fitness

Aktiv CEO Bryan Green on The Future of Fitness Facility Design

Aktiv Solutions' Bryan Green says fitness operators must utilize physical space in creative ways and lean into technology to win in 2023 and beyond.

Elizabeth Ostertag • Dec 05 2023
Finance

Bandier Seeks Buyer for IP, Assets Amid Activewear Challenges

Supply chain challenges have hurt Bandier, a popular New York-based women's activewear brand founded in 2014.

Courtney Rehfeldt • Dec 05 2023
Finance

Bay Club Acquires Pro Club, Continuing West Coast Expansion

The Bay Club Company has made a deal to acquire Pro Club, which has two luxury lifestyle and wellness facilities in Seattle and Bellevue, Washington.

Courtney Rehfeldt • Dec 05 2023
Fitness

Julianne Hough, Xponential To Launch In-Person Kinrgy Studios

Up to three of Xponential Fitness' AKT locations will rebrand and operate as brick-and-mortar Kingry studios.

Courtney Rehfeldt • Dec 05 2023
Wellness

Beem Light Sauna Signs Franchise Deals in Northeast

Beem Light Sauna, an infrared and red-light therapy franchise, aims to have 100 locations open nationwide by 2025.

Courtney Rehfeldt • Dec 04 2023
Tech

Sport Alliance Adds Key Exec, Eyes English-Speaking Regions

Fresh off receiving $100 million in new funding, fit tech firm Sport Alliance has hired Erwin Korst as VP/Sales Interntaional.

Courtney Rehfeldt • Dec 04 2023
Lindora building
Finance

Xponential Fitness To Acquire Weight Loss Clinic Lindora

Metabolic health clinic Lindora becomes Xponential's 11th brand and solidifies the fitness franchisor's entry into the broader wellness space.

Courtney Rehfeldt • Dec 04 2023
Wellness

Pickleball, Virtual Personal Training Are on the Rise, Gympass Finds

Corporate wellness giant Gympass analyzed over 250 million in-person gym or digital wellness check-ins as part of its "Year in Motion."

Courtney Rehfeldt • Dec 04 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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