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Wellness

‘Music as Medicine’ Shows Promise as Healthcare Tool

MediMusic has partnered with Tuned Global and major music labels to explore the therapeutic potential of AI-powered sound .

Courtney Rehfeldt • Jan 18 2024
Fitness

ISSA Teams With American Barbell for Equipment, Education

American Barbell will serve as ISSA's official equipment partner as well as the organization's exclusive live seminar partner.

Joy Keller • Jan 18 2024
Wellness

Hyperice Sues More Brands, Retailers Over Massage Gun Patent

Wellness brand Hyperice already sued rival Therabody and is now filing litigation against many other companies over its massage gun tech.

Elizabeth Ostertag • Jan 18 2024
partnership

DUMAGUS Helps Gyms Win Members in the Strength-Training Era

With DUMAGUS' AI-powered tracking tech, gyms and their members get the most out of strength training, which is more popular than ever.

Athletech Studios • Jan 18 2024
woman on an exercise bike at a Planet Fitness
Finance

Planet Fitness CEO Talks Franchise Strategy, Price Increase & GLP-1s

Planet Fitness interim CEO Craig Benson delved into a number of important topics, including the brand's new franchise strategy.

Courtney Rehfeldt • Jan 17 2024
Puma & Meta Mixed-Reality Shopping Experience
Tech

Meta Quest, Puma Launch ‘World’s Smallest Gym’

Meta and Puma have teamed up to prove that virtual reality can deliver an amazing fitness experience in the smallest of spaces.

Courtney Rehfeldt • Jan 17 2024
Fitness

Functional Fitness Has Benefits for Women Over 40, Pvolve Study Finds

Women aged 40-60 saw improved lower body functioning after engaging in Pvolve's functional fitness workouts, according to a new study.

Elizabeth Ostertag • Jan 17 2024
Reviews

These Wellness Products Are Must-Haves in 2024

Looking to start the new year off on the right foot? These are some of the best wellness products on the market in 2024.

Elizabeth Ostertag • Jan 16 2024
An image depicting a group fitness workout at PureGym.
Fitness

UK’s PureGym Plots North American Expansion as Pure Fitness

One of Europe's top fitness operators is looking to muscle its way into the crowded high-value, low-price gym market in the U.S. and Canada.

Courtney Rehfeldt • Jan 16 2024
Fashion

Redefine Show To Unite Activewear Community in NYC

Spiritual Gangster, Lune Active and MPG Sport are among the brands that will showcase active and athleisure wear this January at Redefine.

Courtney Rehfeldt • Jan 16 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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