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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

Listen Now

Finance

Life Time CEO Touts ‘Over-Performance’ in Membership Growth

Even with an average monthly membership of almost $190, luxury club operator Life Time is seeing waitlists and sky-high retention numbers.

Courtney Rehfeldt • May 01 2024
Fitness

Pvolve, Jennifer Aniston Drop Equipment Bundle, Workout Collection

Pvolve has launched an exclusive fitness bundle and workout calendar curated by Jennifer Aniston, the face of its brand.

Elizabeth Ostertag • May 01 2024
Fashion

Goruck Signs CrossFit Champion Tia-Clair Toomey, Plans Women’s Collection

Goruck is teaming up with the most decorated CrossFit athlete of all time, signaling a broader push into the sportswear category.

Elizabeth Ostertag • May 01 2024
Finance

US Private Equity Firm Buys Iberian Powerhouse VivaGym

As Europe's fitness market surges, Providence Equity Partners believes VivaGym has significant growth potential.

Courtney Rehfeldt • Apr 30 2024
Fitness

Vibes Music Gives Personal Trainers Access to Songs From Top Artists

Vibes Music gives fitness professionals the ability to use authentic tracks from popular artists such as Taylor Swift and Drake

Joy Keller • Apr 30 2024
Tech

Whoop Sets Sights on Middle East Fitness Wearable Market

Whoop, the Boston-based wearable tech brand, has added C-Suite execs as it expands internationally, including in the burgeoning Gulf region.

Courtney Rehfeldt • Apr 30 2024
Fitness

Physical Fitness Linked to Long-Lasting Mental Health Benefits for Kids

Two new studies underscore the beneficial effects that physical fitness has on mental health in children and adolescents – and its long-term impact.

Courtney Rehfeldt • Apr 30 2024
a smiling image of Dr. Frank Lipman
Wellness

Dr. Frank Lipman, a Functional Medicine Pioneer, Is All-In on Longevity

A New York Times Bestselling author on aging, Dr. Lipman has shifted the concentration of his New York City practice to focus specifically on longevity.

Josh Liberatore • Apr 30 2024
partnership

Myzone Ecosystem Now Available on Smartwatches  

Myzone has rolled out MZ-Open, which makes its industry-leading heart rate tracking tech available on Apple and Android smartwatches.

Athletech Studios • Apr 30 2024
Interior of a Barry's studio
Finance

Barry’s Mulling Sale as It Eyes Global Expansion

Barry's is evaluating strategic options that include a potential sale, according to a report that cited an anonymous spokesperson for the fitness brand.

Courtney Rehfeldt • Apr 29 2024
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Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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