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Fitness

Hyrox Enters Canada Amid Rapid Global Expansion

Hyrox, a fast-growing fitness race that incorporates running and functional workout stations, is entering the Canadian market in its latest global expansion move.

Elizabeth Ostertag • Feb 12 2024
Crunch Fitness gym in Portland, Oregon
Fitness

Crunch Fitness Taps Pizza Hut Exec To Drive Franchise Growth

Crunch Fitness has named Chequan Lewis president as the fitness franchise eyes its “biggest year” yet in terms of growth.

Courtney Rehfeldt • Feb 12 2024
Fitness

Top Fitness Equipment Makers Change With the Times

Execs from Life Fitness, EGYM, Concept2 and iFIT share their thoughts and predictions on the future of fitness equipment.

Courtney Rehfeldt • Feb 12 2024
Guides & Resources

How Self Esteem Brands Stays Ahead of Fitness Trends

The fitness industry is changing all the time, and Self Esteem Brands knows the importance of evolving to meet the market.

Caletha Crawford • Feb 11 2024
Wellness

Femtech Startups Eye Postpartum Wellness as Growing Market

From expanded access to paid parental leave to an influx of tech platforms supporting new parents, the postpartum market looks promising.

Courtney Rehfeldt • Feb 09 2024
Wellness

Nike Goes All-In on Fitness & Wellness

Nike is expanding beyond training gear and diving feet-first into fitness and wellness, now launching its first-ever Nike Well Festival in London.

Courtney Rehfeldt • Feb 09 2024
Wellness

Matterhorn Fit’s Mission To Make North America Pain Free 

Founded by a former NHL player and a strength coach, Matterhorn is looking to open up to 70 new locations in its first year of franchising.

Courtney Rehfeldt • Feb 09 2024
Tech

Fitness Apps Are Becoming More ‘Human-Like’ Thanks to AI

Pear Health Labs is using Google Cloud’s Vertex AI to offer "truly personalized coaching experiences."

Courtney Rehfeldt • Feb 08 2024
Wellness

White House Teams With NFL, NBA & More To Promote Youth Wellness

All major U.S. professional sports leagues will come together to support youth fitness and wellness, the White House announced.

Collin Helwig • Feb 08 2024
Tech

Coach Welly, Gainful Win Innovation Award at Connected Health & Fitness

The member engagement platform and personalized nutrition brand were chosen as the most innovative brands by industry leaders.

Courtney Rehfeldt • Feb 08 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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