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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

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Finance

Humanaut Health Lands $8.7M for Longevity Clinics

Created by the co-founder of Restore Hyper Wellness, Humanaut is gearing up to expand its "health optimization" services across the U.S.

Courtney Rehfeldt • May 07 2024
Finance

Peloton Considers Going Private Amid Struggles, Per Report 

The speculation of a private equity buyout offers some potential light at the end of the tunnel in what's been a rough few years for Peloton.

Courtney Rehfeldt • May 07 2024
Wellness

Equinox Rolls Out Longevity Membership Priced at $3K Per Month

Equinox's new longevity membership uses biomarker testing as a map for hyper-personalized training, but it will cost around $40,000 a year.

Courtney Rehfeldt • May 07 2024
partnership

Inside the MADabolic Craze: Co-Founder Kirk Dewaele on the Fitness Franchise’s Growth

Under Kirk Dewaele and Brandon Cullen, MADabolic has grown into one of the nation's fastest-growing strength-training group fitness brands.

Athletech Studios • May 07 2024
Fitness

ClassPass Names Best Gyms, Fitness Studios & Instructors

The class-booking platform's annual awards recognize the top gyms, fitness and wellness studios, and trainers.

Elizabeth Ostertag • May 06 2024
Tech

Daxko Names New CEO, Plans Expansion Into Adjacent Markets

The software and payment solutions provider has tapped the co-founder of subsidiary brand Club Automation as it embarks on a new growth phase.

Courtney Rehfeldt • May 06 2024
Wellness

From Fitness Classes to Hiking, Hotels Embrace Wellness Travel

Marriott's Caribbean resorts are focused on delivering rich fitness and wellness experiences, while Hyatt has teamed with Peloton.

Courtney Rehfeldt • May 06 2024
Fitness

Reaching a Social Media Weary Gen Z: Strategies for Fitness Brands

Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.

Elevation Health • May 06 2024
woman smiles while wearing an Oura ring
Tech

Oura Commits to Women’s Health

Smart ring maker Oura is building an ecosystem dedicated to women’s health, launching features like Pregnancy and Cycle Insights.

Elizabeth Ostertag • May 06 2024
Fitness

How Form’s Co-Founders Use Social Media To Build a Winning Fitness Brand

While Form was founded to leverage Sami Clarke's large social media following, it has evolved into a fitness brand capable of standing on its own.

Elizabeth Ostertag • May 03 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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