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Tracy Anderson holding HeartStone crystal weights
Fitness

Tracy Anderson Launches HeartStone, a New Take on Free Weights

The newest addition to the Tracy Anderson Method, HeartStone weighted energy trainers are embedded with hand-cut rose quartz.

Elizabeth Ostertag • Dec 11 2023
partnership

Ekhos Helps Fitness Brands Win With a Human Approach to Digital Marketing

Among digital marketing agencies, Ekhos sets itself apart with a data-driven, story-centric approach to health and wellness advertising.

Athletech Studios • Dec 11 2023
Treadmills inside a Nike Studios location
Fitness

Nike Bringing Boutique Fitness Studio to Austin

The Swoosh taking Nike Studios, its new running and training concept, to Austin, Texas, following its debut in California.

Courtney Rehfeldt • Dec 11 2023
Fitness

Ikea Enters Fitness With At-Home Workout Collection

With the Dajlien collection, Ikea is blending at-home fitness with practical home furnishings in a 19-piece workout set.

Courtney Rehfeldt • Dec 11 2023
People doing step ups in a group strength training class.
Fitness

Emerging Fitness & Wellness Franchises Find Success by Carving a Niche

For Restore Hyper Wellness, MADabolic and Impulse Body Fitness, specialization is key to winning in the fitness and wellness franchise game.

Courtney Rehfeldt • Dec 10 2023
Fashion

Lululemon Shares Hit Record High Despite Activewear Uncertainty

Lululemon CEO Calvin McDonald noted a challenging macroeconomic environment ahead, even for surging activewear brands like the Canadian giant.

Courtney Rehfeldt • Dec 08 2023
Fitness

Tone House Hosts 2nd Annual ‘Lift Off’ With Adidas as Sponsor

Alonzo Wilson founded Tone House in 2014 to bring elements from sports conditioning to mainstream fitness.

Elizabeth Ostertag • Dec 08 2023
Finance

Sportswear Brand Castore Lands $184M Investment

Reportedly valued at over $1 billion, Castore has leaned into premium activewear and deals with global sports teams.

Courtney Rehfeldt • Dec 08 2023
partnership

Top MADabolic Owner Shares Tips for Fitness Franchising Success

MADabolic's Rookie of the Year franchisee Ryan Svoboda gives his top three lessons for prospective fitness franchise owners.

MADabolic • Dec 08 2023
Fitness

Trainer Talks: Michael Piercy on Developing Your Inner Athlete

Michael Piercy and The LAB Performance & Sports Science build confidence and skills in clients far beyond physical training.

Joy Keller • Dec 08 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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