Mindbody Releases 2024 Wellness Trends: Strength Training Leads the Way

Mindbody has released its 2024 Predictions report, revealing the top six wellness trends for the upcoming year. 

Jennifer Aniston in a Pvolve ad campaign cover

Pvolve, Jennifer Aniston Focus on ‘Strength’ in Debut Ad Campaign

Pvolve launched its first global ad campaign featuring actress and producer Jennifer Aniston, who recently signed on as a brand partner.

OPEX Hires TrueCoach Founder Casey Jenks To Lead CoachRx

Jenks created TrueCoach in 2015 after noticing the need for software that could help fitness coaches streamline their workflows with clients.

FlexIt Named Fastest-Growing Digital Fitness & Wellness Company in the U.S.

FlexIt, a platform that offers virtual, one-on-one fitness and wellness coaching, ranked #140 on the 2023 Inc. 5000 list.

MyFitnessPal Launches Pregnancy Nutrition Program

MyFitnessPal partnered with fitness expert and expectant mom Deja Riley to develop a plan to help ease pregnancy symptoms and increase energy.

Hyperice Partners With Pro Pickleball Association To Combat Injuries

Hyperice will feature its recovery tech products at pickleball tournaments to help ward off the aches and pains of the popular net spot.

Meta Pushes Into VR Fitness: Why the Tech Giant Is Just Getting Started

Meta noticed something interesting about the VR games people were playing on Quest devices: they were helping them get into better shape.

EoS Fitness Nears 10th Florida Location as Low-Cost Gym Expands

Despite a low monthly cost, EoS Fitness facilities boast amenities like Hyperice massagers, infrared saunas and EGYM equipment.

Coaches Corner With Carl Hardwick: How To Assess Your Clients

Rather than guessing, here’s a four-part assessment system every fitness coach can use to set each client up for success.

Hims Enters Weight Loss Market, but CEO Not Sold on Ozempic

Hims' new platform will roll out just in time for New Year’s resolutions, but will lean on generic medications instead of highly popular GLP-1s.