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Goruck Signs CrossFit Champion Tia-Clair Toomey, Plans Women’s Collection

Goruck Signs CrossFit Champion Tia-Clair Toomey, Plans Women’s Collection

The rucking gear brand is teaming up with the most decorated CrossFit athlete of all time, signaling a broader push into sportswear

Goruck has partnered with six-time CrossFit Games Champion Tia-Clair Toomey, who is preparing to compete for her seventh title this August. Toomey is also a celebrated Olympic weightlifter and had an unmatched streak of six consecutive wins in the CrossFit Games from 2017 to 2022. 

The partnership will see Toomey, a native of Queensland, Australia, collaborate with Goruck to design a women’s collection, develop exclusive workouts and serve as the face of the brand’s training footwear. The collection is slated to launch in the first quarter of 2025, and will feature designs inspired by Australian landscape colorways that depart from Goruck’s core palette

Goruck was recently named the official footwear and apparel partner of CrossFit and the CrossFit Games; the partnership with Toomey brings the brands even closer together. 

“As an athlete, I hold myself to the highest standards in every aspect of my life, and I want to be aligned with like-minded brands. I couldn’t think of a better group to be involved with than Goruck,” Toomey said. “Goruck has an attention to detail that is second to none when it comes to their gear and footwear.”

credit: GORUCK

“I’ve been a huge fan of Goruck for a long time and I know when I’m training in their footwear or with their gear it’s been designed with our sport in mind,” she added.

Jason McCarthy, Goruck’s founder and CEO, expressed his enthusiasm about the new partnership and emphasized the importance of aligning his brand with a trusted ambassador.

“First and foremost, we like Tia and her husband Shane and have known them for years,” McCarthy said. “She’s one of the greatest living champions of any sport, and we’re proud to support her on her quest to win her 7th CrossFit Games this summer, in her entrepreneurial goals at PRVN, and her life as a mom to Willow.”

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Founded in 2008 by McCarthy, a Green Beret, Goruck has gained recognition for making high-quality gear – its products are backed by a lifetime guarantee.

While Goruck’s bread and butter is gear designed for rucking (the sport of walking or hiking with a loaded backpack) the brand also creates footwear and apparel for other types of training. The partnerships with CrossFit and now Toomey seem to signal Goruck’s intentions to expand more broadly into the sportswear category.

This article has been updated to add additional details on Tia-Clair Toomey’s upcoming women’s collection.

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