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Fitness

Trainer Talks: Hayley Hollander on Empowering Human Potential

Hayley Hollander co-founded Pivotal to unlock human potential through coaching, education and consulting services.

Joy Keller • Jan 12 2024
Guides & Resources

The 5 Red Flags To Look for in a Fitness Franchise

Athletech News identifies where fitness franchises commonly go wrong and presents advice on how to avoid those mistakes.

Laura Darrell • Jan 12 2024
Guides & Resources

Is Private Equity Right for Your Fitness Business?

There are several ways to finance your fitness business. Whether or not private equity is the best option comes down to your style and goals.

Heather Bien • Jan 12 2024
Fitness

Walmart Opens Giant Fitness Center Amid Corporate Wellness Wave

The 360,000-square-foot Walton Family Whole Health & Fitness center is located at Walmart's headquarters in Bentonville, Arkansas.

Courtney Rehfeldt • Jan 11 2024
Finance

GolfForever Lands $10M for AI-Powered Home Trainer

GolfForever leverages AI to help users increase their strength, flexibility and balance to improve their swings.

Collin Helwig • Jan 11 2024
Fashion

Tracy Anderson Unveils Activewear Line, Drops First Piece

The 12-piece Tracy Anderson Collection includes shrugs, unitards, leotards and two-piece sets in high-performance fabric.

Courtney Rehfeldt • Jan 11 2024
Wellness

NASM, Truemed Partner To Enable Tax-Free Spending on Personal Training

Personal training clients can now use tax-free HSA and FSA funds to pay for gym memberships, exercise classes, equipment and supplements.

Joy Keller • Jan 11 2024
Tech

FitXR Sees Massive Potential in Mixed Reality Fitness

Sam Cole, CEO of FitXR, predicts that mixed and virtual reality tech will soon become commonplace in gyms and fitness facilities.

Courtney Rehfeldt • Jan 11 2024
partnership

Engagement Through Enthrallment: The Key to Acquiring (and Keeping) Members

Part of the iFIT, Freemotion Fitness combines best-in-class equipment with the world’s leading fitness technology solution.

Athletech Studios • Jan 11 2024
Wellness

The Power of Appearance in Boosting Confidence & Enhancing Sports Performance

In the world of sports and fitness, success isn't limited to physical strength and endurance. The confidence that comes from your appearance plays a significant role in enhancing performance. A good appearance helps athletes feel stronger and more capable, markedly improving their performance. This is particularly evident with the advanced techniques and methods used in...

Jon Stojan • Jan 11 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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