Fitness Business ATN Insights: ‘Always-On’ AI Helps Gyms Capture the After-Hours Lead Lauren Parker Published: September 17, 2026 Share on Facebook Share on Twitter Share via Email The urge to research a gym can happen at any time. Credit: Pexels / SHVETS production Gym shoppers don’t clock off when the sales team does. Operators have a growing opportunity to turn late-night searches into tours, and eventually, memberships. 10… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:Artificial Intelligence (AI) ATN Pro keepme