Hyrox, Orangetheory to Stage Joint Classes at Eudemonia Summit

The fitness giants are coming together to bring Hyrox classes during all four days of the South Florida wellness event in a newly constructed, 2,000 square-foot gym

Hyrox and Orangetheory are coming together to leverage the booming market for in-person fitness and wellness experiences.

At this year’s Eudemonia Summit, to be held from November 5-8, Hyrox is building its own 2,000 square-foot gym featuring Centr equipment inside the West Palm Beach summit. Every day of the event, the brand will host Hyrox classes in collaboration with Orangetheory Fitness.

Eudemonia is known for its focus on health and wellness, with topics spanning everything from sleep, recovery and longevity to nutrition, movement and science.

The collaborative endeavor adds to Hyrox’s growing list of partnerships across the industry. Recently, gym operators including EoS Fitness and Vasa Fitness joined the rapidly expanding Hyrox network to bring official training environments into their clubs, joining many other gyms and studios.

One of those partners has been Orangetheory, which added Hyrox training to select locations last year, to host group-fitness classes geared toward the fitness-racing competition.

The move follows Hyrox’s recent acquisition by a consortium led by private equity firm L Catterton — a deal that also included Hyrox co-founders Christian Toetzke and Moritz Fürste, and Wndr, the venture capital firm co-founded by Jeffrey Katzenberg, who will join as partners. The deal reportedly valued the fitness-racing giant at around $700 million.