Hear how top fitness brands grow through partnerships.
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Created by Thaggard and her son, Will, WaterOuai! comes inside aluminum cans specifically designed to avoid leaching microplastics
NASM-certified personal trainers will receive a first-round interview for open roles across Crunch's corporate and franchise gyms — the latest such move by gym operators looking to ramp up their PT hiring
How connected systems can help fitness operators improve efficiency, scale and prepare for AI
Selected YMCAs will receive up to a year of free access to continuing education from ACE, TRX, Exos and other fitness education providers
The deal, CR Fitness’ first outside the Crunch Fitness orbit, lands nine months after a $350 million Sixth Street investment — and CEO Tony Scrimale says it won't be the last
The Olympic rugby star joins Kevin Hart and Marshmello as the 400-plus-location fitness franchise looks to extend its reach through high-profile partnerships
The Speir Pilates founder is launching Merus as a standalone digital platform, bringing her functional strength-meets-Pilates approach to a more accessible, mat-based format
The social wellness operator is opening a 36,000-square-foot location in Philly's Center City, its first location outside New York as it plots national expansion
The iconic basketball and sportswear brand is launching Jordan Strength, a premium equipment line spanning dumbbells, kettlebells, barbells, racks and more. It comes as parent company Nike makes a bigger push to capture the booming fitness industry
Eligible ISSA-certified personal trainers will receive an interview opportunity at Life Time as the luxury operator looks to hire hundreds of coaches amid continued expansion
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