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Rendering of an Amp Fitness retail store
Equipment

Amp Enters Retail With Flagship Store Opening, US Tour

Amp, an AI-powered smart home gym maker, is bringing its tech directly to consumers, embracing in-person shopping.

Ani Freedman • Jun 22 2026
people do the SkiErg at a Hyrox event
Fitness Business

Inside the Rise of Competitive Fitness Spurred by Hyrox

As fitness-competition phenomenon Hyrox scales globally, a wave of challengers are racing to define what comes next.

Josh Liberatore • Jun 19 2026
woman sits on a tire in the gym
member exclusive

ATN Insights: 49% of Lapsed Members Say Their Gym Never Reached Out After They Stopped Attending

Zenoti's new fitness consumer survey reveals a chasm between the engagement members expect from their gyms, and what they’re actually receiving.

Lauren Parker • Jun 19 2026
Tech

Future Pulls the Plug on AI Personal Training, Commits to Human Coaches

Future is among the first in the fitness app space to pull back from AI at a time when most are racing toward it.

Courtney Rehfeldt • Jun 19 2026
Equipment

Longtime UK Equipment Maker Pulse Fitness Expands Into US Market

Pulse Fitness has its sights set on the United States' commercial fitness equipment market.

Courtney Rehfeldt • Jun 19 2026
ATN Innovation Summit 2026
Finance

Playlist Adds Palantir CFO to Board, Fueling Future IPO Talks

Playlist, the parent of ClassPass and EGYM, has named Palantir CFO David Glazer to its board as the fitness and wellness tech company weighs a future IPO.

Courtney Rehfeldt • Jun 18 2026
Industry News

YogaSix Launches Pilates-Inspired Class in Boutique Fitness Crossover

YogaSix has launched Y6 Core, a heated, Pilates-inspired class that maintains the yoga franchise's signature methodology.

Ani Freedman • Jun 18 2026
Amped Fitness club in Columbus, Georgia
Industry News

Amped Fitness Taps Red Bull to Curate Member Experiences

Amped Fitness has partnered with Red Bull to create new events and activations in and outside of its clubs across the U.S.

Ani Freedman • Jun 18 2026
woman uses a wellness app on her phone
Tech

Ultrahuman Adds OTC Glucose Tracking Through Abbott Lingo Partnership

Smart ring maker Ultrahuman is integrating Abbott’s Lingo over-the-counter CGM as glucose data becomes a key frontier in connected wellness.

Elizabeth Ostertag • Jun 18 2026
Midjourney
Equipment

AI Startup Midjourney Pivots to Health With Ultrasound Machine

Chief executive officer David Holz revealed what he described as a “full-body ultrasound machine” called the Midjourney Scanner as part of a new division Midjourney Medical.

Chris Welch • Jun 18 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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