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Tom Brady
Finance

Tom Brady-Backed eMed Raises $200M, Hits $2B Valuation

eMed, which named Brady as its chief wellness officer earlier this year, offers GLP-1s, at-home blood testing and clinical consultations.

Courtney Rehfeldt • Mar 26 2026
Wellness

Luxury Wellness Has Entered a New Holistic, Outcomes-Oriented Phase

What global luxury resorts are getting right as wellness moves from indulgence to infrastructure. Indulgent experiences and elevated amenities no longer define luxury wellness. The…

Kim Kisner • Mar 26 2026
Legasuarus machine
member exclusive

HFA 2026: These Products Took Over the Show Floor

At the fitness and wellness industry's biggest annual trade show, launches across strength, AI, recovery and wellness point to a more connected approach to the gym floor, while Pilates cemented itself as a mainstream modality.

Kim Kisner • Mar 25 2026
Industry News

KidStrong Nabs Strategic Investment From Princeton Equity Group

The private equity firm is expanding its fitness and wellness involvement by backing KidStrong, a youth fitness franchise with 184 locations.

Ani Freedman • Mar 25 2026
A woman on a Pilates reformer wearing a Stakt vest.
Fitness

Stakt Expands Into Weighted Vests and a Bigger Fitness Vision

Stakt, the brand behind the viral foldable yoga mat, has launched an adjustable weighted vest as it expands into new fitness categories.

Courtney Rehfeldt • Mar 25 2026
man and woman in Fabletics denim
Fashion

Fabletics Expands Into Denim as Activewear, Lifestyle Lines Blur

Fabletics is betting that consumers will want jeans that function and feel more like their activewear than traditional clothing.

Elizabeth Ostertag • Mar 25 2026
an image of BODI's new P90X supplements.
Nutrition

BODi’s P90X Launches Supplement Line

BODi has launched a P90X-branded supplement line featuring five products built around a proprietary ingredient blend.

Courtney Rehfeldt • Mar 25 2026
Wellness

US Consumers To Spend More on Wellness, Cut Back Elsewhere

Health and wellness was the only category in which consumers planned to increase their spending in 2026, according to data from CivicScience.

Ani Freedman • Mar 25 2026
A woman's hand holding a container of So Good So You.
Finance

Wellness Shot Brand So Good So You Gets PE Investment

Bansk Group has agreed to acquire a majority stake in So Good So You, a leading wellness shot brand in the U.S.

Courtney Rehfeldt • Mar 24 2026
Nutrition

Americans Want More Regulation of Ultra-Processed Foods, Survey Finds

Most Americans now believe ultra-processed foods are engineered to keep them hooked, and nearly half want them regulated, Lifesum found.

Courtney Rehfeldt • Mar 24 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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