Hear how top fitness brands grow through partnerships.
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Nearly 58% of the 3.7 million teen participants at Planet Fitness' annual high school summer promotion had never set foot in a gym
Cancellation rules are in flux, and enforcement isn't waiting for the next federal rule. A representative from Conscious Counsel gives Athletech News the five clauses that will protect an operator before the next ruling.
How a flexible technology partnership is helping the Canadian wellness franchise support a complex operating model and ambitious expansion
The next phase of recovery is less about adding equipment and more about creating experiences that deliver value for members and measurable returns for operators.
As gyms make saunas, cold plunges and more part of the membership, standalone wellness concepts are betting that specialization and experience can keep them growing
Signia Restore will bring Aescape, Peloton, Normatec, Ammortal and other fitness and recovery offerings under one roof, starting in Indianapolis
The luxury automaker is sponsoring Hyrox North America as major brands including Amazon, Puma and Adidas pour into the booming competitive fitness space
Intent on becoming a lifestyle brand and not being boxed into a Pilates corner, Solidcore is taking its class the floor — and adding weight
Welltech pioneer InsideTracker explains the new third model allowing fitness operators to deliver biology-based, hyper-personalized healthspan guidance at scale
Drop Water's connected refill station pours custom still, sparkling and functional drinks into members' own bottles. The company reports its seeing early traction with gyms
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