Meaningful Experiences Are the New Service Driving ROI
How recovery hardware is redefining member engagement, retention and long-term value inside modern fitness facilities. In today’s crowded fitness market, […]
Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears
Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.
New York’s First Alcohol-Free Members Club Is Betting on Connection Over Cocktails
The Maze pairs non-alcoholic hospitality with wellness and social programming, discounts to NYC's hottest fitness brands and a robust dining experience.
Ohm Health Gets Investment for Nervous-System Regulation Lamp
Jamie Weeks’ Founders Row has made a strategic investment in Ohm Health, makers of a screen-free nervous system device.
Equinox To Accept HSA/FSA Funds for Memberships in Partnership With Flex
Equinox members can use tax-free healthcare funds on select memberships, personal training, recovery services and women’s health programs.
THC Drinks Enter the Sports-Performance Category
Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.
The AI Playbook for Fitness and Wellness Professionals
Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
SweatHouz Eyes a Sauna & Cold Plunge Studio Takeover in NYC
Three entrepreneurs are leading SweatHouz's expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.
Adidas and Entire Studios Team on Sleek & Stylish Training Essentials for the Ring and Beyond
Adidas and Entire Studios have teamed on a collection of minimalist activewear, shoes and accessories – here's when and where to buy online.
At NBA All-Star Weekend, Women in Leadership Embrace Wellness
At the 2026 NBA All-Star weekend, an exclusive, invite-only wellness and workout experience is taking place focused on female leadership.
