Mecka Fitness, which is soon opening its third location in the Pittsburgh area, has ambitions to grow regionally and possibly nationally.
Top management consultants predict how GLP-1 adoption, shifting consumer behavior and new business models will reshape fitness and wellness.
Kimba combines adaptive AI, biometric tracking and personalized scent delivery to improve sleep quality without supplements or pharmaceuticals.
The FTC updated its rules in 2023 and made one thing clear. The brand, the influencer, and the agency in the middle are all on the hook.
The study reveals numerous benefits of an integrated care model that combines weight-loss drugs with exercise, especially strength training.
Speediance's smart digital strength training machines will have a presence at ATHX Games events as part of the deal.
Boutique chain btone Fitness debuts the btFormer, a proprietary reformer made in Massachusetts, as it pushes past 50 studios.
PepsiCo is building its sports-drink portfolio around protein as the macronutrient surges in popularity due to GLP-1s and broader wellness trends.
Chris Rondeau, the longtime former CEO of Planet Fitness, has invested in Absolute Recomp, a strength training gym chain with national expansion ambitions.
LVMH-backed private equity firm L Catterton is in exclusive talks to buy a stake in extreme fitness brand Hyrox, according to Sky News.
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