Gyms and studios using Fitness On Demand can now offer members perks from top fitness, wellness, nutrition and lifestyle brands.
The founder of Nift discusses how AI drives innovation, enhances customer experiences and transforms how brands connect with their audiences.
Pure Barre's summer challenge returns to studios this July, inviting members to boost consistency and explore four distinct barre workouts.
As consumers become more distrustful of traditional ads and influencer-led content, online reviews figure to be more important than ever.
iFIT recently hired Jeremy McCarty as its chief subscription officer as the connected fitness giant looks to drive more membership growth.
Jason Wagner, a deaf fitness enthusiast, opens up about how he found a welcoming community at an Orangetheory location in Indiana.
The Sales Arms execs explain how boutique fitness brands can build a culture that prioritizes turning members into long-term brand advocates.
Amalgama takes a human-centered approach to app development, which results in a superior digital product for fitness and wellness brands.
Retro Fitness believes it's got an edge on gym competitors with its app, which offers content around nutrition, mental health and more.
Attracting new gym members is just the beginning — keeping them engaged and committed is the real challenge.
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