Member Engagement Tools
How ClubOS Spurs Retention in the Post-Holiday, New Years Resolution Wave
ClubOS provides the tools and insights gym operators need to keep members coming back after the January boom.
SalesRevv Raises $3.2M for AI-Powered Fitness Sales Agents
SalesRevv AI agents can communicate with customers through email and text, and even sign people up for fitness memberships.
Mindbody Taps Rokt for AI-Powered Online Ad Placements
Software giant Mindbody will count on Rokt to help it deliver ads that speak to the interests of fitness and wellness consumers.
Member Conversion Is a Big Pain Point for Fitness Brands, Survey Finds
While engagement and retention numbers are trending up, many fitness brands still struggle with member acquisition and conversion.
iFIT Wants to Change How We Experience Connected Fitness
iFIT is embracing in-person events and social media content to help its members forge a deeper connection with their favorite trainers.
The Power of the First 100 Days: Cultivating Long-Term Gym Loyalty
Unlock the secret to turning a first-time gym member into a passionate brand ambassador by using a tech-centric, purpose-driven approach.
Unscripted: TeamUp’s Tim Green on Member Acquisition, Retention
Tim Green joins the ATN podcast to share his thoughts on one of the most vexing issues operators face: member acquisition and retention.
The Fitness Industry’s Big Data Opportunity
Gyms and health clubs may have a golden opportunity to position themselves key players in the global data race, one industry exec believes.
The Bar Method Raises Awareness, Funding for Domestic Violence Victims
The Bar Method has launched a brand-wide campaign to raise awareness and money for victims of domestic violence.
Macrostax Brings Custom Nutrition to Gyms & Studios
With Macrostax, fitness brands can drive additional revenue by providing their members with customized nutrition plans.