Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
PureGym’s 24/7 access model, which trades a front desk for entry pods, has worked overseas, but in New York, it’s sparked debate.
As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.
As regulators target "subscription traps," gym operators in Australia, the U.S. and U.K. are pushing back.
Recovr, an Australia-based, AI-powered member engagement platform, has raised approximately $1 million in seed funding.
Bay Club is adding emergency-preparedness courses to its group-class schedule, a trend it hopes will catch on among fitness operators.
Mindbody's new partnership with AI marketing platform Attentive allows brands to implement personalized outreach via SMS and email.
Solidcore’s annual Solidays Challenge is seeing early momentum as nearly one-third of members have opted in.
Myzone Go uses behavioral science to help members build sustainable workout habits, part of a new push to help operators combat drop-out.
A Zenoti survey of 1,000 Americans found that 64% of wellness consumers left a business they liked because of price.
Promotion Vault founder Brian Mitchell is helping the fitness industry boost retention and revenue without ever offering a discount.
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