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Bay Club is adding emergency-preparedness courses to its group-class schedule, a trend it hopes will catch on among fitness operators.
Mindbody's new partnership with AI marketing platform Attentive allows brands to implement personalized outreach via SMS and email.
Solidcore’s annual Solidays Challenge is seeing early momentum as nearly one-third of members have opted in.
Myzone Go uses behavioral science to help members build sustainable workout habits, part of a new push to help operators combat drop-out.
A Zenoti survey of 1,000 Americans found that 64% of wellness consumers left a business they liked because of price.
Promotion Vault founder Brian Mitchell is helping the fitness industry boost retention and revenue without ever offering a discount.
Keepme AI agents are transforming dormant prospects into revenue streams for forward-thinking fitness operators
Everlast Gyms will now include on-site kitchen concepts at its U.K. and Ireland locations, rebranding its Flavore bars to Myprotein Kitchens.
Zenoti, a software company expanding into the fitness industry, touts the effectiveness and time-saving abilities of its "AI workforce."
With Daxko, operators can boost retention, grow revenue and make recovery a core part of their brand experience.
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