Daxko’s AI-first strategy focuses on automating backend tasks, improving personalization and helping gym operators navigate a new landscape.
For gyms and studios, January is a peak month. But the most dialed-in operators are treating February and March as arguably more important.
David Lloyd Clubs is introducing "kidult" classes — playful, nostalgia-driven workouts designed to make exercise feel more fun and sustainable.
PureGym’s 24/7 access model, which trades a front desk for entry pods, has worked overseas, but in New York, it’s sparked debate.
As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.
As regulators target "subscription traps," gym operators in Australia, the U.S. and U.K. are pushing back.
Recovr, an Australia-based, AI-powered member engagement platform, has raised approximately $1 million in seed funding.
Bay Club is adding emergency-preparedness courses to its group-class schedule, a trend it hopes will catch on among fitness operators.
Mindbody's new partnership with AI marketing platform Attentive allows brands to implement personalized outreach via SMS and email.
Solidcore’s annual Solidays Challenge is seeing early momentum as nearly one-third of members have opted in.
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