Member Engagement Tools
You Didn’t Get Into the Fitness Business To Run the Back Office
Outsourcing tedious business tasks to software is liberating for fitness owners. Trusted platforms like Jonas Fitness can help.
Keepme Introduces AI-Powered Membership Sales Agents
Too many fitness brands are leaving prospective fitness members with inquiries "on read," according to a new study from Keepme.
For Orangetheory, Science-Backed Training Isn’t Just for Olympians
Orangetheory Fitness uses heart-rate data to create personalized workouts, giving members a taste of what it's like to train at a high level.
How Better Member Onboarding Prevents Attrition
Gyms face significant challenges in retaining members. But the member onboarding process offers a golden opportunity to create connections.
Life Time Raises Revenue Guidance on Continued High Engagement
Life Time is raising its full-year revenue guidance to between $2.56 and $2.59 billion following a strong second quarter.
Myzone Holds Olympics-Themed Challenge for Gym-Goers Worldwide
To celebrate the upcoming Olympics in Paris, Myzone is running a Games-themed challenge for workout enthusiasts across the globe.
Momence Aims To Make Running Ad Campaigns a Breeze for Fitness Brands
Momence Ads Manager helps fitness businesses launch ad campaigns without having to navigate confusing platforms or invest in outside help.
World Gym Uses Tech To Grow Beyond Bodybuilding Roots
World Gym VP/Marketing Tom Dievart shares how the global gym chain is leveraging technology to enhance the member experience.
Gen Z Loves the Gym, Finds Report Spotlighting Young Fitness Consumers
The majority of Gen Z is active and 73% are members or users of health clubs, gyms or studios, according to data from ABC Fitness.
Virtuagym CEO: Fitness Consumers Expect 24/7 Engagement, So Software Is Key
Virtuagym CEO Hugo Braam says fitness brands need to be with their members at all times, so creating an omnichannel experience is key.
