The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The performance apparel brand is leaning into experiential marketing, betting that pickleball and other sports partnerships will deepen its relationship with consumers
FIT House of Brands, the parent company of F45, will feature University of Miami football players in new social media ads. Other fitness operators, including Planet Fitness and Gold's Gym, have also struck recent college-sports partnerships
Founders think in monthly revenue. Diligence teams, lenders, and the CFO in your corner think in unit economics
At a recent Willpower panel, leaders from top brands revealed their best strategies for organic marketing, building brand loyalty and leveraging strategic partnerships
Drawing on more than 20 years marketing experience, Lower Cross founder Jonathan Geller explains how operators can improve attribution, capture local demand and stop overreacting to short-term performance.
As rival boutique fitness brands race to own their corner of the red-hot Pilates market, Solidcore is moving away from the term altogether
If your brand finds itself surrounded by social media pitchforks or communications crisis, there's a very short window to nail it. Here’s what PR experts say
It's not just '90s fashion that's back in style. Gym operators including Crunch and Planet Fitness are embracing the decade through new partnerships, themed workout classes and pop-up events
The "Judgement Free" gym chain built an empire on appealing to newcomers with no-frills buildouts and a relaxed atmosphere. But as competition grows, Planet Fitness has sought to market itself to more hardcore fitness junkies while also staying true to its base
As is often the case, Equinox gets people talking. Its AI-focused ad campaign — launched in January — is still doing so months later, this time over a pulled image that critics said depicted stereotypes about Asian women
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