The fitness industry is running the same playbook every brand that has already been sued has been running, with the same misunderstanding underneath it.
Leaders from AXLE, Swthz, Solidcore and Jetset Pilates discuss how rising acquisition costs, shifting discovery habits and AI-powered tools are changing the boutique fitness marketing playbook
Mom-and-pop fitness brands may have mixed feelings about booking platforms, but a new survey suggests they can pay off.
Brooks, one of running's most iconic brands, is taking its U.S. momentum global as more top-performing athletes join its roster.
At the Willpower Catalyst Series event in NYC, leaders from AG1, Beekman 1802 and Evolv shared their playbook for building trusted, category-defining wellness brands.
Co-founded with Ayesha Curry and Michelle Obama, Plezi returns with a reformulated product, refreshed branding and a broader push beyond traditional sports drinks.
Hilary Duff is fronting Ladder's new campaign, joining the strength training app as it courts women rethinking cardio-first fitness routines.
Whether you’re driving gym memberships or selling supplements online, these five missteps—from flawed attribution to weak creative—are quietly eroding margins and limiting growth
Protein vapes, motor oil energy drinks and mushroom toothpaste: April Fools' Day 2026 is holding up a mirror to the wellness industry.
C4 Energy is going all-in on basketball, signing deals with the Lakers, Canada Basketball and NBA Europe, and tapping Knicks guard Josh Hart.
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