Fitness Business With 4.5 Billion Reels Shared Daily, Meta Says Social Media Is Rewriting Wellness Marketing Lauren Parker July 28, 2026 Share on Facebook Share on Twitter Share via Email Meta's Kevin Tadmori at the ATN Innovation Summit (credit: Kate Jones Photo) Meta’s Kevin Tadmori says fitness and wellness brands must adapt to an AI-powered, socially driven consumer journey where personalization, community and storytelling increasingly determine success… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Innovation Summit ATN Pro marketing Meta social media