Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
New research uncovers the “beauty backfire effect,” where extreme attractiveness hurts engagement for fitness influencers.
AG1 launches “Good Morning, Moon,” a Rick Rubin–narrated film reimagining Goodnight Moon as a tribute to morning rituals and early risers.
WorldSprings has emerged as a distinct player in the wellness market, moving beyond the standard mineral waters and hot springs resort model.
The Sculpt Society has taken a major step in its growth journey, unveiling its first national ad campaign and a comprehensive rebrand.
Longevity, personalization and community are redefining the fitness experience, executives said at the invite-only Mindbody SA Summit.
Khloé Kardashian's Khloud Protein Popcorn is using experiential marketing and other strategies to capture attention in a crowded snack aisle.
Red Bull brings Sweat The Deck spin on a boat and F45 Training to Chicago Aug. 23–24, fueling the rise of brand activations.
Will Power, the fun new mascot of EoS Fitness, is driving new engagement in a marketing move rarely seen in the fitness industry.
Discover the benefits of Digital Out-Of-Home (DOOH) advertising, from increased visibility and engagement to leveraging real-time data
agEnterprise, a new brand management platform, serves fitness franchises and multi-location fitness brands.
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