Tech Some of the World’s Best Athletes Wear Whoop. Its New CMO Is After Everyone Else Courtney Rehfeldt Published: July 22, 2026 Share on Facebook Share on Twitter Share via Email New Whoop CMO Dirk-Jan van Hameren (left) with Woop founder Will Ahmed (credit: Whoop) Dirk-Jan “DJ” van Hameren, Nike’s ex-marketing chief, speaks to ATN about how Whoop’s history with athletes and high-performers gives the wearable maker credibility as it… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro marketing Nike Wearables Whoop
