Bayer is making a public declaration of the importance of scientific research and advancement in a new campaign that coincides with World Science Day.
New research uncovers the “beauty backfire effect,” where extreme attractiveness hurts engagement for fitness influencers.
AG1 launches “Good Morning, Moon,” a Rick Rubin–narrated film reimagining Goodnight Moon as a tribute to morning rituals and early risers.
WorldSprings has emerged as a distinct player in the wellness market, moving beyond the standard mineral waters and hot springs resort model.
The Sculpt Society has taken a major step in its growth journey, unveiling its first national ad campaign and a comprehensive rebrand.
Longevity, personalization and community are redefining the fitness experience, executives said at the invite-only Mindbody SA Summit.
Khloé Kardashian's Khloud Protein Popcorn is using experiential marketing and other strategies to capture attention in a crowded snack aisle.
Red Bull brings Sweat The Deck spin on a boat and F45 Training to Chicago Aug. 23–24, fueling the rise of brand activations.
Will Power, the fun new mascot of EoS Fitness, is driving new engagement in a marketing move rarely seen in the fitness industry.
Discover the benefits of Digital Out-Of-Home (DOOH) advertising, from increased visibility and engagement to leveraging real-time data
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