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Reddit is becoming a key decision engine for fitness and wellness purchases, driven by users who compare products and trust real experiences.
Kane Footwear has signed AI-generated character Yeti Boo to promote its new Revive AC shoe, showing how brands can use AI for storytelling.
A new Orangetheory campaign puts real progress first, using member stories to highlight truth over polished, inauthentic fitness marketing.
Peloton is activating at the F1 Las Vegas Grand Prix with IRL classes, scenic content and equipment marketing across the Strip.
Bayer is making a public declaration of the importance of scientific research and advancement in a new campaign that coincides with World Science Day.
New research uncovers the “beauty backfire effect,” where extreme attractiveness hurts engagement for fitness influencers.
AG1 launches “Good Morning, Moon,” a Rick Rubin–narrated film reimagining Goodnight Moon as a tribute to morning rituals and early risers.
WorldSprings has emerged as a distinct player in the wellness market, moving beyond the standard mineral waters and hot springs resort model.
The Sculpt Society has taken a major step in its growth journey, unveiling its first national ad campaign and a comprehensive rebrand.
Longevity, personalization and community are redefining the fitness experience, executives said at the invite-only Mindbody SA Summit.
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