Fitness Business Fitness & Wellness Brands Are Turning Community Into a Marketing Engine Elizabeth Ostertag Published: July 6, 2026 Share on Facebook Share on Twitter Share via Email From left: Judy Turchin, Carolina Moraes, Chad Waetzig and Alexandra Tanguay (credit: Kate Jones Photo) Executives from Zumba, Crunch Fitness and Hims & Hers discussed how community, authenticity and smarter channels are reshaping fitness and wellness marketing Fitness and wellness… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Innovation Summit ATN Pro Crunch Fitness Hims & Hers marketing Zumba
