Fitness Business Fitness & Wellness Brands Are Turning Community Into a Marketing Engine Elizabeth Ostertag July 6, 2026 Share on Facebook Share on Twitter Share via Email From left: Judy Turchin, Carolina Moraes, Chad Waetzig and Alexandra Tanguay (credit: Kate Jones Photo) Executives from Zumba, Crunch Fitness and Hims & Hers discussed how community, authenticity and smarter channels are reshaping fitness and wellness marketing Fitness and wellness… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Innovation Summit ATN Pro Crunch Fitness Hims & Hers marketing Zumba