Fitness Franchise
Lumin Fitness Rolls Out AI Personal Training Tech, Adds Gym Partner
For the first time, other gyms will now have access to Lumin Fitness AI-powered personal training tech, starting with Fitness Connection.
Reebok Becomes Official F45 Partner in Multiyear Deal
The deal makes Reebok F45 Training's official partner for performance apparel, footwear and wearables ahead of the Reebok Smart Ring launch.
GymGuyz Signs Deal To Expand Into Saudi Arabia, UAE
GymGuyz has partnered with Bait Al Batterjee Group to launch 80 new territories in Saudi Arabia and the UAE, with plans for Egpyt and Morocco as well.
Club Pilates Joins Thailand’s Wellness Revolution
Club Pilates has signed a master franchise agreement to bring 20 studios to Bangkok, with the first location set to open next spring.
Crunch’s CR Fitness Expands in Texas, Nears 100 Location Mark
CR Fitness will add nine new locations in the Dallas-Fort Worth area by 2026, an expansion that includes backing by NFL star Dak Prescott.
FS8 Adds Olympic Diver Kassidy Cook as Brand Ambassador
FS8 is bringing Olympic Silver Medalist Kassidy Cook on board to build momentum for its concept that combines Pilates, tone and yoga.
JetSet Pilates Pushes Past 200 Franchise Deals Signed
JetSet Pilates has surpassed 200 studios sold as it scales through major markets and prepares to enter 2026 with 50 open locations.
Aarmy Launches Franchising Arm, Signs Deals in Asia
Aarmy, a high-intensity cycling and bootcamp workout brand in NYC, will go global with franchise partner locations in Singapore and Thailand.
The Anti-Burnout Formula: Why MADabolic Members Stay Longer
By focusing on consistency, MADabolic has built a formula for loyalty in an increasingly churn-heavy industry
Franchisee Spotlight: Orangetheory Fitness, Aspyr Holdings in California
Marc Thomas’ Orangetheory venture proves listening to local communities, hiring the right people and tapping support fuels long-term success.
