The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Leaning into the soft clubbing trend, Planet Fitness has tapped Apple Music for a '90s-themed party night at its gyms. The collab also gives new members up to three free months of Apple's music-subscription platform
The Texas-based reformer Pilates franchise is entering New Hampshire, growing in North Carolina and adding three studios in San Antonio as it targets 30 openings this year
Dubbed “Podium,” the new series lets BFT franchisees keep 100% of ticket sales while giving current members a new reason to stay and prospective new members a way to become acquainted with the boutique fitness brand
The Jennifer Aniston-affiliated boutique fitness brand continues to expand across the U.S., opening new studios in Seattle and Portland while signing franchise agreements in Pittsburgh and Albuquerque
Planet Fitness' recent strength training-focused marketing campaign was meant to fuel membership growth but intimidated core customers instead, according to a new lawsuit
Crunch franchisee Fit Fusion will open four Crunch 3.0 clubs in the Denver area, which will include the operator's new boutique-style Reform Pilates concept
Vaura Pilates is expanding its international footprint, opening its first studio in Indonesia as the reformer Pilates concept reaches 10 locations worldwide.
The Minnesota-based Discover Strength now operates 41 studios across 15 states, with multi-unit franchisees driving much of its recent growth.
JetSet Pilates has surpassed 400 franchise territories sold, with its newest expansion including a three-unit deal to enter Las Vegas.
The platform is launching with 54 development territories across Bodyrok, Bunda and Sweat440.
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