Fitness Business Why Two Youth Sports Giants Are Competing on Fun, Not Intensity Courtney Rehfeldt Published: July 28, 2026 Share on Facebook Share on Twitter Share via Email credit: i9 Sports i9 Sports and US Sports Camps, both owned by Youth Enrichment Brands, are courting families worn down by early specialization with a back-to-the-fun approach Bleary-eyed… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Fitness Franchise youth fitness
