fitness equipment

woman works out on a BowFlex elliptical

BowFlex Lowers Revenue Forecast Amid Retail Challenges

The fitness equipment maker formerly known as Nautilus warns that retailers are taking a conservative approach to reorders Washington-based fitness […]

Life Fitness Uses Advanced Biometrics in New Cardio Machines

The Symbio collection from Life Fitness includes a treadmill, cross-trainer, upright bike and recumbent bike.

Echelon Fitness Expands Reach With runDisney Deal

Connected fitness equipment maker Echelon will showcase its offerings to 170,000+ runDisney participants in 2024 and beyond.

TRX, Orangetheory Launch Co-Branded Suspension Trainer

As Orangetheory members increasingly demand strength training options, TRX is there to help with custom equipment.

BeaverFit Powers Mobile Fitness Entrepreneurs With Beyond Trailer Line

BeaverFit is capturing the outdoor mobile training market with its Beyond Trailer ™ mobile gym units that attach to the back of a pick-up truck or SUV.

Centr Powers Up as Hyrox Equipment Provider

Chris Hemsworth's Centr has entered the competitive fitness space, providing Hyrox-branded equipment for races, gyms and at-home.

Nautilus Changes Corporate Name to BowFlex in Turnaround Bid

The struggling fitness equipment maker is rallying behind BowFlex, its most popular brand, as part of CEO Jim Barr's come-back plan

Aktiv Solutions Helps Operators Build for the Next Gen of Fitness & Wellness

Aktiv founder and CEO Bryan Green believes the physical layout of the fitness floor is as important as the quality of equipment offered.

woman works out with Nike barbell and bumper plates

Nike Launches Strength Training Equipment in Latest Fitness Move

The Swoosh is continuing its push into fitness and wellness with Nike Strength, a collection of Nike-branded barbells, dumbbells and kettlebells.

Matrix Fitness Makes Managing Equipment Easier for Gyms With Facility 360

Matrix Fitness has partnered with Ecofit Networks for Facility 360 Powered by Ecofit, a new asset management platform for gyms.