Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
CR Fitness will bring Crunch 3.0 clubs, and the premium Crunch Select concept, to Arizona as it accelerates its nationwide growth push
Industry leaders tend to agree that more flexible software systems, primarily those with open APIs, create the greater advantage in today's fitness landscape
Chequan Lewis, a former Pizza Hut exec, was promoted to Crunch's CEO role last month. He spoke with ATN about what's coming next, including international growth and a bigger push into boutique-style classes and recovery offerings
Crunch franchisee Fit Fusion will open four Crunch 3.0 clubs in the Denver area, which will include the operator's new boutique-style Reform Pilates concept
Fitness and wellness brands are competing in a market where consumers have more choice, more skepticism and more ways to discover brands outside the traditional marketing funnel. Operators are pressed to move beyond straightforward acquisition tactics and build marketing strategies that can support trust, education and long-term engagement.
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
Fitness is filled with opportunities for career growth, although work needs to be done to build the right pathways and drive awareness among the general public.
Gyms might have to work harder to acquire new members in the months and years ahead, a new report suggests.
Crunch Fitness has named former president Chequan Lewis as its CEO, succeeding Jim Rowley, who becomes executive chairman.
Crunch Fitness' move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms.
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