Crunch Fitness' move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms.
Crunch Fitness has launched Crunch Reform Pilates, a new reformer Pilates studio concept rolling out across 20 gym locations this summer.
As consolidation accelerates in the fitness and wellness industry, mega franchise groups are starting to emerge.
CR Fitness Holdings restructures into three regional subsidiaries as the Crunch franchisee pushes toward 110 clubs by year's end.
Fitness Ventures has acquired 22 Crunch Fitness gyms in California and Texas, becoming the system's largest franchisee at 115 locations.
Fit Fusion is targeting 30 Crunch units by the end of 2026. The franchisee plans to nearly double its portfolio through lease deals, acquisitions and operator partnerships, building on a 16-club base across key U.S. markets.
Major franchisee CR Fitness Holdings is launching a competitive challenge, encouraging teamwork and engagement amid growing demand for social fitness
Protein vapes, motor oil energy drinks and mushroom toothpaste: April Fools' Day 2026 is holding up a mirror to the wellness industry.
Crunch members within the CR Fitness franchise system can compete in the Conquer Challenge, a new workout competition, from April to June.
Investors are more excited about the fitness and wellness industry than ever before, with low-price gyms projected to be the biggest winners.
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