Fitness Business ATN Week in Review: Gyms Are Coming for Pilates Ani Freedman June 5, 2026 Share on Facebook Share on Twitter Share via Email Rendering of a new Pilates studio coming to Crunch Fitness in McKinney, Texas (credit: CR Fitness) Crunch Fitness’ move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms Big-box gyms are going all-in… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro ATN Weekly Boutique Fitness Crunch Fitness EGYM Gyms Pilates Workout Anytime