Peloton will adopt college sports partnerships as part of its new B2B strategy, starting with the University of Michigan.
Freemotion, iFit’s commercial division, has named two industry experts to leadership roles as it eyes international expansion.
Seat post recall costs and a decline in subscriptions have painted a grim picture for Peloton despite its rebranding efforts.
As Peloton pushes to be more than an at-home fitness company, it's looking to meet consumers on vacation or at work.
As Peloton and Lululemon pivot to content, Echelon’s CEO says the Strength Pro is the best connected fitness machine in the market.
As Peloton pushes to democratize fitness, its app workouts and signature connected fitness bikes will be featured at select YMCA locations.
The LeBron James and Jay-Z-backed vertical climbing machine maker laid off around 25% of its staff as the connected fitness […]
The activewear company says the findings from its 2022 Global Wellbeing Report demonstrate the need for investment in mental wellness.
While several fitness mirror products have failed, Magic is ready to change the game with its AI-driven device that focuses on smart personal training.
As Peloton cycles away from its signature fitness hardware, the company announced it has cut the price of its Tread and Row machines.
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